In the ever-evolving landscape of technological innovation and corporate success stories, few narratives are as captivating and enduring as that of Apple Inc. What began as a humble venture in a Silicon Valley garage in 1976, with three visionaries - Steve Jobs, Steve Wozniak, and Ronald Wayne - tinkering away on the creation of the Apple I computer kit, has since blossomed into a global phenomenon. Apple's journey through the corridors of time is a remarkable testament to the power of innovation, design excellence, and unwavering commitment to the user experience. (more…)

Choosing a new Mac often involves consideration of the many Apple silicon chips now on offer, so our comprehensive guide covers their generations, variations, performance benchmarks, and future prospects to help you decide which is best for you. After iterating for over a decade in the iPhone and iPad, Apple in 2020 brought its custom silicon chip technology to the Mac, enabling major performance and power efficiency improvements. Since then, Apple silicon has expanded to every Mac model, spurring new designs and capabilities that were previously impossible. Understanding the distinctions between Apple silicon chips will help you make an informed decision when selecting the right Mac for your needs. There have been two generations of Apple silicon for the Mac,…

Apple has debuted its latest “Shot on iPhone 14 Pro” feature, which spotlights the smartphone’s camera capabilities. The film, dubbed Huracán Ramírez vs. La Piñata Enchilada, features lucha libre Huracán Ramírez. Apple’s latest ‘Shot on iPhone 14 Pro’ film stars lucha libre Huracán Ramírez Steve Vegvari for iPhone in Canada: The film is a surprising 13 minutes long. Starring Huracán Ramírez, it tells the story of the fighter who comes out of retirement to fight an evil foe. “Lucha Libre legend Huracán Ramírez is back to face a terrible threat— an evil piñata that is terrorizing all,” the video’s description reads. On top of being impressively composed and shot, Huracán Ramírez vs. La Piñata Enchilada is quite entertaining. This ‘Shot…

Macworld When Apple unveiled its first-ever smartwatch back in 2014, it’s fair to say that the world wasn’t exactly sure what it was for… and neither was Apple. In those early days, along with the fitness elements which would remain an enduring part of the product’s appeal, the company talked enthusiastically about sharing taps, sketches, and heartbeats with friends, which would not. It took time for users and third-party developers to teach Apple what they wanted from a smartwatch, and for the company to take that on board. Today, the Apple Watch is a mature and versatile product. It’s so versatile, indeed, that you may not be aware of some of its most useful capabilities. In this article, we’re going…

Apple has shared a new action-packed film called "Huracán Ramírez vs. La Piñata Enchilada" on its YouTube channel as part of its Shot on iPhone series. The 13-minute video, filmed by acclaimed director couple Tania Verduzco and Adrián Pérez, also known as "Los Pérez," was shot entirely on the iPhone 14 Pro with the use of additional accessories and software. The film retells the fortunes of Lucha Libre legend Huracán Ramírez, who is forced to come out of wrestling retirement to defeat an evil piñata that is terrorizing all of Mexico. The monster is unwittingly created by a boy when he uses extra spicy chili powder as a replacement for sugar during the piñata-making process, bringing chaos to the country.…

A few weeks ago, Apple shared a clip shot with iPhone 14 Pro in Istanbul highlighting the device’s camera capabilities. In a similar move, the company has now posted another short film that was also shot entirely with iPhone 14 Pro but this time in Mexico. more… The post Apple shares new Mexican short film shot entirely with iPhone 14 Pro appeared first on 9to5Mac.