Apple Computer had a mixed bag of results in 2023. On the one hand, the company released a number of new products and software updates that were well-received by critics and consumers alike. On the other hand, Apple's sales of Mac computers declined in the first half of the year, and the company faced some challenges in the global supply chain. New Products and Software Apple's biggest product launch of 2023 was the M2 chip, which powers the new MacBook Air, MacBook Pro, and Mac mini. The M2 is a significant upgrade over the previous generation of Apple silicon, with up to 20% faster CPU performance and up to 35% faster GPU performance. (more…)

In the ever-evolving landscape of technological innovation and corporate success stories, few narratives are as captivating and enduring as that of Apple Inc. What began as a humble venture in a Silicon Valley garage in 1976, with three visionaries - Steve Jobs, Steve Wozniak, and Ronald Wayne - tinkering away on the creation of the Apple I computer kit, has since blossomed into a global phenomenon. Apple's journey through the corridors of time is a remarkable testament to the power of innovation, design excellence, and unwavering commitment to the user experience. (more…)

Apple has long been rumored to be developing its first MacBook featuring an OLED display, but it might not see daylight until 2027. Here's why.Apple pushes back OLED MacBook timelineApple Analyst Ming-Chi Kuo made a prediction in January that Apple might introduce a MacBook model with an OLED display by the end of 2024. Kuo suggested that this shift could create a wider range of design options. Read more...

Alphabet Inc. subsidiary Google is set to appoint manufacturing and policy veteran Sreenivasa Reddy as its top government affairs executive in India to tackle legal challenges and expand hardware assembly to the country. Sankalp Phartiyal for Bloomberg News: Reddy, currently a senior engineering executive at Microsoft Corp., is likely to join Google toward the end of this year, people familiar with the matter said, asking not to be identified as the matter is private. He previously worked in senior positions at Apple Inc.’s India regulatory team and headed government relations at the local unit of Swedish telecom-gear maker Ericsson AB, helping to drive domestic manufacturing at both companies. Reddy’s experience will come in handy at Google, which is scouting for…

Apple’s plans to release an updated version of the Apple Watch Ultra with a next-generation microLED display have been delayed again due to manufacturing challenges, according to market research firm Trendforce. Apple Watch Ultra Tim Hardwick for MacRumors: Information shared in April by display analyst Ross Young suggested that an Apple Watch Ultra with microLED display would launch in the second half of 2025 at the earliest, rather than late 2024 as was originally rumored. Now, Trendforce believes it has been postponed for a second time and is unlikely to emerge before the first quarter of 2026, because of problems relating to high manufacturing costs which need to be solved before Apple can proceed to mass production. Apple has reportedly…

Apple TV+ terrorist thriller Hijack finally takes off this week, introducing real challenges and intense, investigative set pieces as the people on the ground try to figure out if the plane has been taken over, and if so, why — and what can be done about it. The calm, cool and collected interloper played by […] (via Cult of Mac - Tech and culture through an Apple lens)