OpenAI today added a new shopping research feature to ChatGPT, which is meant to help you find the right products for everything from simple household products to gifts. You can tell ChatGPT what you're looking for, and shopping research will build a guide to help you make decisions on what to purchase. OpenAI says that it will ask smart clarifying questions, research deeply across the internet, review quality sources, and use context from prior conversations to build a personalized buyer's guide that's up-to-date. It is built to perform particularly well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor. The research feature includes comparisons, constraints, tradeoffs, and more for product selections. ChatGPT will…