Apple’s MacBooks remain the primary driver of its computer sales, according to a new report from CIRP. The research firm found that MacBook Air and MacBook Pro made up 77% of the company’s computer sales in the 12 months ending March 2023. This is an increase of 3% from last fall. The report also found that the most popular Mac is the MacBook Air, which accounted for 46% of sales. The MacBook Pro was the second most popular Mac, with 29% of sales. The desktop models, including the iMac, Mac mini, and Mac Pro, accounted for the remaining 23% of sales. Michael Potuck for 9to5Mac: CIRP’s results showed 43% of respondents saying they had a MacBook Pro with 34% reporting…

The migration of Android users to the iPhone remains a component of Apple's ecosystem, and once they make the switch, they often remain loyal to the brand.Android users keep moving to iPhoneOn May 9, a report from Counterpoint Research found that Android users moving to iOS helped boost Apple's smartphone market share in the US, even as the overall market contracted. Additionally, on Wednesday, a report from Consumer Intelligence Research Partners (CIRP) supports the data. Read more...

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Life after the iPhone Last week a new CIRP report indicated a trend that will be worrying for Apple: the company’s customers are holding on to their iPhones for longer. From 2021 to 2022 the average age of replaced iPhones dropped, but that figure is now heading back towards the peak recorded in March 2021. It would seem that the…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Life after the iPhone Last week a new CIRP report indicated a trend that will be worrying for Apple: the company’s customers are holding on to their iPhones for longer. From 2021 to 2022 the average age of replaced iPhones dropped, but that figure is now heading back towards the peak recorded in March 2021. It would seem that the…

Following the turn of a new year, iPhone buyers tend to choose the less expensive models — but that's not the case in 2023.People have been choosing more expensive iPhonesHistorical data shows that people who buy an iPhone later are more likely to choose a more affordable model, according to a new report from Consumer Intelligence Research Partners. Since the firm began tracking it in 2015, the weighted average retail price of iPhones sold in the US (US-WARP) has decreased each March quarter. Read more...

Following the turn of a new year, iPhone buyers tend to choose the less expensive models — but that's not the case in 2023.People have been choosing more expensive iPhonesHistorical data shows that people who buy an iPhone later are more likely to choose a more affordable model, according to a new report from Consumer Intelligence Research Partners. Since the firm began tracking it in 2015, the weighted average retail price of iPhones sold in the US (US-WARP) has decreased each March quarter. Read more...