Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple turned the iPod into a status symbol. A headset might be a taller order. | Photo by Justin Sullivan / Getty Images ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple’s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales. But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,”…

The long-awaited, oft-rumored Apple “Reality One” VR/AR (XR) headset is reportedly going to be revealed on June 5th during Apple’s WWDC keynote. Early adopters may not be able to resist, even at a wildly reported retail price of $3,000. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Andy Boxall for DigitalTrends: I’ve got a terrible feeling I’m not going to be able to resist it. Why? Because Apple makes great products, I’m sure it’s going to be presented exceptionally well, and I’m doubly sure I’m exactly the person it’ll be targeting. It’s not a good combination, and I worry the only thing that’s going to stop me from potentially handing over $3,000 for one is for Apple…

It lacks a share button, but the Elite Series 2 makes up for it with a whole lot of customizable options. | Photo by Antonio G. Di Benedetto / The Verge The Xbox Elite Wireless Controller Series 2 is down to one of its lowest prices: $144.99 ($35 off) at Amazon and direct from Microsoft. In the past, it was common for this premium gamepad to fall as low as $140, but since that’s become much less frequent, this second-best price is a welcome treat. Microsoft’s flagship controller for Xbox Series X / S consoles and the PC may have had its share of quality issues, but it remains our fave if you value a pad with handy functions like…

Macworld It’s looking more and more like Apple’s next big thing won’t be something that fits in your pocket or a bag. Rather it could be another wearable device–specifically an Apple headset that provides augmented and virtual reality. This strongly rumored Apple VR headset has been dubbed “Reality Pro”, but nobody knows for sure what Apple will call the headset, or for that matter, what the Apple headset will do, but a combination of VR and AR looks likely to be offered. Analyst Ming Chi-Kuo said back in 2021 that Apple’s “goal is to replace the ‌iPhone‌ with AR in 10 years.” Here’s everything we know so far about Apple’s rumored mixed-reality headset which could arrive in 2023–perhaps as soon…