Apple is one of the most successful technology companies in the world, and its company culture is a big part of that success. Apple's culture is characterized by a focus on innovation, customer service, and employee satisfaction. Innovation Apple is known for its innovative products, such as the iPhone, iPad, and Mac. The company has a strong commitment to innovation, and it encourages employees to think outside the box and come up with new ideas. Apple also invests heavily in research and development, which helps it stay ahead of the competition. (more…)

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. The only way is upsell One of the quirkier stories we covered last week centered on a simple Velcro strap. Apple’s upcoming Vision Pro headset, you see, is rather heavy, and the company seems to have addressed possible issues with comfort by adding on an extra strap that goes over the top of the user’s head. But this strap is…

The European Union is to hear Apple's argument on Friday, against an anti-steering accusation that was initiated by Spotify, and could lead to an almost $40 billion fine.Spotify's App Store icon (left), Apple Music (right)Back in 2019, Spotify complained to the EU that Apple was abusing its monopoly by forcing developers to use the App Store's payment system. At the same time, the music streamer claimed that Apple was also unfairly denying it the ability to inform users of lower prices on its website. Read more...

Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

Macworld I have spent the last couple of decades writing about new features in Apple’s operating systems. Tens of thousands of words about new items, large and small, that enhance the experience of using a Mac, iPhone, iPad, and other Apple devices. And yet this past weekend, I was reminded that most users simply don’t notice new features, even when they’ve been available for years. If you’re reading this column right now, you’re one of the most well-educated people on the planet about Apple stuff. But your friends, family, co-workers, and acquaintances? They might never know about flashy new operating-system features unless you personally show them off. It’s one of Apple’s most vexing problems: keeping devices relatively simple while also…

Macworld I have spent the last couple of decades writing about new features in Apple’s operating systems. Tens of thousands of words about new items, large and small, that enhance the experience of using a Mac, iPhone, iPad, and other Apple devices. And yet this past weekend, I was reminded that most users simply don’t notice new features, even when they’ve been available for years. If you’re reading this column right now, you’re one of the most well-educated people on the planet about Apple stuff. But your friends, family, co-workers, and acquaintances? They might never know about flashy new operating-system features unless you personally show them off. It’s one of Apple’s most vexing problems: keeping devices relatively simple while also…