Macworld On the heels of the unveiling of the Vision Pro headset, it has emerged that Apple has acquired Los Angeles-based Mira, which makes AR headsets for the Mario Kart ride at Universal Studios Hollywood as well as the U.S. military, according to Mira and Apple.  It’s unclear when the purchase was made or if any of the technology is used in the Apple Vision Pro headset unveiled at WWDC this week. The price of the acquisition wasn’t disclosed and Apple issues its standard statement about the company: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” The Mario Kart: Bowser’s Challenge ride at Universal Studios uses “cutting-edge technology” to…

Macworld At Apple’s WWDC23, I think I saw the future. [Pausing to ponder.] Yeah, I’m pretty sure I saw the future–or at least Apple’s vision of the future of computing. On Tuesday morning, I got to try the Apple Vision Pro, the new $3,499 mixed-reality headset that was announced this week and ships next year.  I’m here to tell you the details of my experience, but the overall impression I have is that the Vision Pro is the most impressive first-gen product I’ve seen from Apple–more impressive than the 1998 iMac, or the 2007 iPhone. And I’m fully aware that other companies have made VR headsets, but Apple does that thing that it does, where it puts its understanding of…

Apple has acquired Mira, a company that creates augmented reality headsets for other companies — including the US military.Apple Vision ProA day after it announced Apple Vision Pro, the Cupertino-based tech giant has confirmed its purchase of Mira, a Los Angeles-based AR startup. Read more...

Apple has acquired Mira, a company that creates augmented reality headsets for other companies — including the US military.Apple Vision ProA day after it announced Apple Vision Pro, the Cupertino-based tech giant has confirmed its purchase of Mira, a Los Angeles-based AR startup. Read more...

Apple has acquired Mira, a company that creates augmented reality headsets for other companies — including the US military.Apple Vision ProA day after it announced Apple Vision Pro, the Cupertino-based tech giant has confirmed its purchase of Mira, a Los Angeles-based AR startup. Read more...

After a roughly 30-minute demo, TechCrunch’s Matthew Panzarino came away convinced that “Apple has delivered nothing less than a genuine leapfrog in capability and execution of XR — or mixed reality – with its new Apple Vision Pro.” Apple’s Vision Pro features an array of advanced cameras and sensors work together to let you see the world clearly, understand your environment, and detect hand input. Matthew Panzarino for TechCrunch: I’ve used essentially every major VR headset and AR device since 2013’s Oculus DK1 right up through the latest generations of Quest and Vive headsets. I’ve tried all of the experiences and stabs at making fetch happen when it comes to XR. I’ve been awed and re-awed as developers of the…