Apple’s first big-screened MacBook Air addresses a long-standing need in the company’s laptop lineup. And it comes with zero surprises and no sticker shock. 0The MacBook Air 15 fills a gap in Apple’s laptop lineup that hasn’t been filled in basically ever: a large-screened laptop priced for the masses. There is no reason that Apple needed to wait this long. But it is releasing this model now, following many months that were slow for the company and much slower for the industry at large. Apple, over the last two quarters, reported the sharpest year-over-year percentage decline in Mac revenue that we’ve seen in half a decade. If there were ever a time that laptop companies needed to inject the market…

The 15-inch MacBook Air is the first Air with a large screen ever. | Photo by Dan Seifert / The Verge A couple of years ago, laptop sales were through the roof. With the majority of the population stuck at home for both work and school, plus flush with cash from government stimulus checks, many people were in need of better computers for use at home. And many of them bought laptops, to the tune of 340 million units in 2021. But that wave is long over. Overall laptop sales fell by double digits in 2022, and they haven’t bounced back in 2023. Apple, ever the outlier in so many markets, did manage to squeak out an increase in 2022…

The 15-inch MacBook Air is the first Air with a large screen ever. | Photo by Dan Seifert / The Verge A couple of years ago, laptop sales were through the roof. With the majority of the population stuck at home for both work and school, plus flush with cash from government stimulus checks, many people were in need of better computers for use at home. And many of them bought laptops, to the tune of 340 million units in 2021. But that wave is long over. Overall laptop sales fell by double digits in 2022, and they haven’t bounced back in 2023. Apple, ever the outlier in so many markets, did manage to squeak out an increase in 2022…

The 15-inch MacBook Air is the first Air with a large screen ever. | Photo by Dan Seifert / The Verge A couple of years ago, laptop sales were through the roof. With the majority of the population stuck at home for both work and school, plus flush with cash from government stimulus checks, many people were in need of better computers for use at home. And many of them bought laptops, to the tune of 340 million units in 2021. But that wave is long over. Overall laptop sales fell by double digits in 2022, and they haven’t bounced back in 2023. Apple, ever the outlier in so many markets, did manage to squeak out an increase in 2022…

In the last hours before WWDC's opening keynote presentation, shares in Apple got a boost from early trading to hit an all-time record high.An Apple Store logoShares and market valuation of Apple dipped throughout 2022 and early 2023, from its high of $3 trillion in 2021. The decline is believed to have been because of supply constraints for the iPhone 14 Pro, among other devices. Read more...

In the last hours before WWDC's opening keynote presentation, shares in Apple got a boost from early trading to hit an all-time record high.An Apple Store logoShares and market valuation of Apple dipped throughout 2022 and early 2023, from its high of $3 trillion in 2021. The decline is believed to have been because of supply constraints for the iPhone 14 Pro, among other devices. Read more...