Macworld Everyone wants to talk about AI. Most of them don’t know what it is (artificial intelligence), but they still want to talk about it. Who’s got it and who doesn’t. What industries it’s ripe to disrupt. And the one company that’s not in the middle of that conversation is Apple. Viral images generated by Stable Diffusion, and pathological chatbots from OpenAI, Microsoft, and Google are the story of the day. Apple, meanwhile, has nothing. Or perhaps, considering the current state of Siri, less than nothing. Apple’s nowhere when it comes to AI. That’s the narrative. The thing is, it’s not true. At least, not yet. Presenting the Neural Engine It’s hard to imagine that you could portray Apple as…

Longtime Apple analyst Gene Munster believes the trend of more immersive consumer tech experiences will continue to grow in popularity, paving the way for a robust headset market. By 2030, Munster estimates that the wearables/glasses segment could account for 10% of Apple’s sales (assuming they don’t release a car), a business similar in size to Apple’s Mac and iPad businesses today. Apple VR/AR headset concept by Antonio DeRosa Gene Munster for Deepwater Asset Management: The reason why Apple is picking WWDC as the MR headset’s preview point is the importance of winning developers. History suggests when there is a hardware paradigm shift, winning developers is critical… Apple gets it. There is likely going to be a shift away from phones…

Two weeks ahead of when the 34th annual Worldwide Developers Conference takes place, Swift Student Challenge winners have started receiving their 2023 prizes. Rewards for winning include a WWDC 2023 sweatshirt, AirPods Pro, and a set of WWDC-themed pins. Each winner is also receiving a congratulatory note from Apple.Congratulations! You took it to a whole new level. You're a confirmed WWDC2023 Swift Student Challenge Winner. The app playground you created demonstrates your commitment to great coding and ideation, which are values we champion at Apple. That's why we're excited to present you with this year's exclusive, well-earned reward. We admire your passion and use of Apple technologies, and we can't wait to see how you'll continue to code new worlds.Apple…

Macworld Apple’s WWDC will kick off with a keynote on June 5 at which we expect the company to take the wraps off of macOS 14, the next major version of the Mac operating system. In this article, we’ll track the latest news about macOS 14, the features we hope to see and the rumors, and when it is officially unveiled, it’ll be your place to learn about all of the new features and updates. macOS 14: What will be the name of the next macOS release? Every year since macOS 10.9 Mavericks, Apple has used California landmarks to identify each new version of macOS. Apple has trademarked numerous names over the years, as shared by Parker Ortolani of The…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Jam tomorrow One of our most widely read articles last week was an exploration of early iPhone 16 rumors. Reflecting on reports of larger screens, better battery life, solid-state buttons, and more, the article mused that the best course for customers might be to skip the iPhone 15 generation entirely and wait for the big update in 2024. I don’t…

Apple today seeded the first betas of upcoming iOS 16.6 and iPadOS 16.6 updates to public beta testers, allowing non-developers to test out the software head of its official launch. The public betas come just a few days after Apple provided the betas to developers. Those who have signed up their accounts for Apple's free beta testing program can enable the beta by opening up the Settings app, going to General, selecting Software Update, tapping on Beta Updates, and selecting the iOS 16 Public Beta option. iOS 16.6 seems to be a relatively minor update, although Apple does appear to be laying the groundwork for the launch of the previously announced iMessage Contact Key Verification feature in this update. Development…