Macworld It’s looking more and more like Apple’s next big thing won’t be something that fits in your pocket or a bag. Rather it could be another wearable device–specifically an Apple headset that provides augmented and virtual reality. this strongly rumored Apple VR headset has been dubbed “Reality Pro”, but nobody knows for sure what Apple will call it’s headset, or for that matter, what the Apple headset will do, but a combination of VR and AR looks likely to be offered. Analyst Ming Chi-Kuo said back in 2021 that Apple’s “goal is to replace the ‌iPhone‌ with AR in 10 years.” Here’s everything we know so far about Apple’s rumored mixed-reality headset which could arrive in 2023–perhaps as soon…

Apple has recently posted at least a dozen job ads on its career page seeking experts in generative AI. Specifically, it’s looking for machine learning specialists “passionate about building extraordinary autonomous systems” in the field. Jagmeet Singh for TechCrunch: The job ads (some of which seem to cover the same role, or are calling for multiple applicants) first started appearing April 27, with the most recent of them getting published earlier this week… [M]ore third-party apps are bringing in generative AI elements — it was only yesterday that OpenAI released its own ChatGPT iOS app — and Apple is reportedly working on its own generative AI products, according to the WSJ. Hiring more generative AI experts could well be in…

In August 2020, Apple announced that its longtime senior vice president of Worldwide Marketing, Phil Schiller, would become an Apple Fellow, continuing his marketing career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller continue to lead the App Store and Apple Events. In fact, he’s the man responsible for the launch of Apple’s first major new product in years, it’s long-expected mixed-reality headset. Apple VR/AR headset concept by Antonio DeRosa As Schiller became an Apple Fellow, Greg (Joz) Joswiak was promoted to Apple’s executive team as senior vice president of Worldwide Marketing. Mark Gurman for Bloomberg News: Joswiak is the company’s marketing chief and one of the biggest proponents of the…

Macworld As one of the riskiest and most delay-prone projects in Apple history approaches its culmination in a glitzy launch event, leaker Mark Gurman has named the 13 employees who have been most instrumental in midwifing the troubled mixed reality headset. It says something for the longwindedness of the project that one of the 13 no longer works for Apple, while a second is expected to retire shortly after it’s released. But all have reportedly left their mark on the device cautiously expected to be named Reality Pro. In the latest edition of his regular Power On newsletter, Gurman claims that thousands of staff members are currently working on the headset, including executives, marketers and–mentioned last, in what feels like…

Apple is hiring for at least a dozen new experts in generative artificial intelligence amid rumors that the company is stepping up its work on AI. The Apple job listings, first spotted by TechCrunch, seek a range of machine learning specialists "passionate about building extraordinary autonomous systems" and began appearing on April 27. The openings are for positions in the Integrated System Experience, Input Experience NLP, Machine Learning R&D, and Technology Development Group. Some of the roles, such as a Visual Generative Modeling Research Engineer, specifically involve work on "visual generative modeling to power applications across computation photography, image and video editing, 3D shape and motion reconstruction, avatar generation, and much more." Following the launch of an official ChatGPT app…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Jam tomorrow One of our most widely read articles last week was an exploration of early iPhone 16 rumors. Reflecting on reports of larger screens, better battery life, solid-state buttons, and more, the article mused that the best course for customers might be to skip the iPhone 15 generation entirely and wait for the big update in 2024. I don’t…