Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Apple’s fourth revolution A week before the Macworld San Francisco keynote kicked off on January 9, 2007, Apple updated its website on New Year’s Day with a cryptic message that read, “The first 30 years were just the beginning. Welcome to 2007,” an obvious tease for the expo. But until Steve Jobs took the stage and said, “Every once in…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

One of Apple's biggest events of the year is right around the corner, with a jam-packed keynote kicking off WWDC 2023 on Monday. Apple's long-rumored AR/VR headset is all but certain to finally come to fruition, but it looks like there will be much more than that revealed at the event. In addition to the standard previews of upcoming major operating system updates and the headset, it looks like we'll be seeing multiple new Mac models. And of course, the headset will come with a brand-new operating system rumored to be called "xrOS," so read on below for all the details on these stories and more! What to Expect at 'One of Apple's Longest Ever' WWDC Keynotes on Monday Apple's…

Amid rumors that this year's WWDC keynote could be one of the longest ever Apple events to introduce a series of new hardware products and major software updates, on the this week's episode of The MacRumors Show, we discuss everything we're expecting to see. Subscribe to the MacRumors YouTube channel for more videos During its WWDC keynote on Monday, Apple is likely to preview a series of major updates for its operating systems, including watchOS 10, iOS 17, iPadOS 17, and macOS 14. The company is also expected to unveil an all-new 15-inch MacBook Air and refreshed Mac Studio models. Most importantly, Apple's first mixed-reality headset is expected to make its long-awaited debut at the event, alongside its operating system:…

US Amazon Prime members may soon be able to get highly discounted or even completely free mobile service, according to a report citing people close to negotiations with carriers. Amazon is said to have been in discussion with three different mobile carriers for the past six to eight weeks, as part of a plan to revitalize Prime … more… The post Free mobile service for Amazon Prime members under discussion appeared first on 9to5Mac.