Today Apple announced the new Mac Studio and Mac Pro, the two most powerful Macs ever made. Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made. Mac Studio features M2 Max and the new M2 Ultra, delivering a huge boost in performance and enhanced connectivity in its stunningly compact design. Mac Studio is up to 6x faster than the most powerful Intel-based 27-inch iMac,1 and up to 3x faster than the previous-generation Mac Studio with M1 Ultra.2 Mac Pro, now featuring M2 Ultra, combines the unprecedented performance of Apple’s most powerful chip with the versatility of PCIe expansion. Mac Pro is up to 3x faster than the previous-generation Intel-based model.3 Featuring up…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Free for all developers, Apple’s Worldwide Developers Conference (WWDC) will take place in an online format from June 5th through 9th, with an opportunity for developers and students to celebrate in person at a special experience at Apple Park on opening day. The biggest and most exciting WWDC to date launches with a first look at exciting updates coming to Apple platforms later this year. The keynote presentation takes place on June 5th at 10 a.m. PDT / 1 p.m. EDT. The keynote address will be available via apple.com, the Apple Developer app, the Apple TV app, and YouTube, with on-demand playback available after the conclusion of the stream. The packed week of events and activities will help developers learn…

Hard to say if you'd help smarten-up Siri or work on device-based apps for Apple's AR/VR headset, but Cupertino's hiring, big-time. (via Cult of Mac - Tech and culture through an Apple lens)

Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality.AI represents a huge opportunity to elevate Apple's products and experiences for billions of people globally. Apple's Learning Technology Group is looking for Machine-Learning engineers with a background and/or interest in Conversational and Generative AI! You will be leveraging innovative models to build applications on top of Apple's most advanced technologies, while developing your expertise…