Macworld I get it. You’re excited and/or angry about the $3,500 headset Apple might sell you next year if you’re in the right country. It’s worth getting excited about. But in terms of real-world, right-now impact, the surprise winner of the WWDC 2023 keynote is… wait for it… the Mac! I would never have imagined it beforehand, but it’s true: Apple’s Mac announcements on Monday were huge news, despite being overshadowed by shiny future products and platforms that won’t let anyone do anything until 2024. MacBook Air +2 While I’m acting all contrarian-like, let me double down. The most important Mac announcement on Monday wasn’t the upgraded Mac Studio or the Mac Pro, the final piece of the Apple silicon…

Apple held their annual WWDC event this week, where they revealed a preview of watchOS 10, coming to the later this year. While the update feels a bit smaller than last year, there are still a lot of new features to be excited about, especially for cyclists and hiking enthusiasts. more… The post Apple Watch – new fitness features coming with watchOS 10 appeared first on 9to5Mac.

I’m supposed to believe this isn’t a VR headset? | Image: Apple As Apple CEO Tim Cook was winding up to reveal the company’s new Vision Pro headset on Monday, I was struck by his very particular choice of words: “So today, I’m excited to announce an entirely new AR platform with a revolutionary new product.” Catch that? He didn’t say “VR” or “virtual reality,” which might have positioned the headset and its new software more directly against Meta’s headsets. Before we knew anything about the Vision Pro — what it looked like, what it could do, what it cost — Cook said that Apple was announcing a new augmented reality platform, setting us up for a device that would…

Macworld On the heels of the unveiling of the Vision Pro headset, it has emerged that Apple has acquired Los Angeles-based Mira, which makes AR headsets for the Mario Kart ride at Universal Studios Hollywood as well as the U.S. military, according to Mira and Apple.  It’s unclear when the purchase was made or if any of the technology is used in the Apple Vision Pro headset unveiled at WWDC this week. The price of the acquisition wasn’t disclosed and Apple issues its standard statement about the company: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” The Mario Kart: Bowser’s Challenge ride at Universal Studios uses “cutting-edge technology” to…

Stratechery‘s Ben Thompson has used an Apple Vision Pro in a controlled demo and found the experience extraordinary, tweeting “It’s far better than I expected, and I had high expectations.” 19″ align=”alignnone” width=”660″] Apple Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays — more than a 4K TV for each eye — and the brand-new R1 chip, for a virtually lag-free, real-time view of the world.[/caption] Ben Thompson for Stratechery: The high expectations came from the fact that not only was this product being built by Apple, the undisputed best hardware maker in the world, but also because I am, unlike many, relatively optimistic about VR. What surprised me is that Apple exceeded…

Stratechery‘s Ben Thompson has used an Apple Vision Pro in a controlled demo and found the experience extraordinary, tweeting “It’s far better than I expected, and I had high expectations.” Apple Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays — more than a 4K TV for each eye — and the brand-new R1 chip, for a virtually lag-free, real-time view of the world. Ben Thompson for Stratechery: The high expectations came from the fact that not only was this product being built by Apple, the undisputed best hardware maker in the world, but also because I am, unlike many, relatively optimistic about VR. What surprised me is that Apple exceeded my expectations on…