Citi Research analyst Atif Malik late Thursday initiated coverage of Apple stock with a “Buy” rating and a $240 price target. Emily Bary for MarketWatch: “We believe the Street is underestimating continued gross margin expansion,” he wrote in his note to clients, which was titled: “A Hardware Company That Thinks Like a Software Company.” Malik is upbeat about Apple’s AAPL ability to expand margins by continuing to drive consumers toward more expensive devices and configurations. Plus, Apple boasts “resilient market share,” with gains against Android devices, and it’s poised to lower its own costs thanks to a move to design its own custom chips. “Moreover, growing higher-margin services sales mix should help expand the overall corporate gross margins,” Malik continued,…

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Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

What’s Apple doing reportedly paying for part of Lionel Messi’s deal to come play for Major League Soccer club Inter Miami in the U.S.? Start with the fact that, with “MLS Season Pass,” Apple TV+ streams all MLS soccer games and follow the money from there. Lionel Messi David Brancaccio and Alex Schroeder for MarketPlace: With Messi in the MLS, all those games are likely to draw more eyeballs from all around the world. And Apple TV+ would stand to benefit. “The real story here is that it’s essentially Apple TV that’s acquiring the world’s superstar in our default global sport,” said Andrés Martinez, a professor at Arizona State University’s Cronkite School of Journalism and Mass Communication. Andrés Martinez: The…

Macworld At the heart of every Apple device is an Apple processor. Apple has been using its own chips in its iPhones and iPads for some time, while the Mac lineup has finally completed its transition away from Intel chips. Every product Apple makes is powered by a home-grown chip. What’s remarkable about Apple silicon is its performance and power efficiency. But all chips aren’t created equally. Understanding the performance differences between each chip will help with your buying decisions, especially when you’re deciding between iPhone 14 or MacBook models. Knowing how each chip performs gives you a better idea of what products to buy and whether or not it’s worth your money to step up to a higher model.…

LG Electronics will be one of the first TV manufacturers to support Apple's AirPlay expansion, which will see Apple bringing easy access ‌AirPlay‌ to hotel room TVs. In a press release (via ZDNET), LG said that later this year, it will introduce LG Pro:Centric Smart Hotel TVs that include built-in ‌AirPlay‌ technology. "This is a major advancement for in-room entertainment in the travel and hospitality industry, and underscores how closely we are listening to the needs of consumers who increasingly demand simple access to their personal media options on the biggest screen, wherever they are," said LG Business Solutions hospitality vice president Michael Kosla. "Hotels that offer this feature will have an immediate leg up with travelers who use Apple…