At this year’s prestigious Cannes Lions advertising festival on the south Riviera which starts June 19th, Apple is planning to make its presence known. Lara O’Reilly and Claire Atkinson
for Business Insider: [Apple] has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. There, Apple execs will host meetings, lunches, and drinks events. It’s also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. Apple execs have presented on the main stage at Cannes before to discuss Apple’s perspective as a marketer. But its increased presence this year…