Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

Macworld While Apple has always made great products, it has never struck the Macalope as a necessarily great place to work. Let’s take a look at how it’s going with Apple’s employees lately. Retail? Well, have to say… could be better. “Apple to Appeal Judge’s Ruling That It Violated Workers’ Rights” Yes, the National Labor Relations Board ruled that Apple had violated workers’ rights by “coercively interrogating employees” regarding their union sympathies and restricting the circulation of union flyers. This comes at the same time an unnamed Apple TV+ executive said the company favors a hardline stance against the entertainment writers’ guild in its strike because a win for writers would “encourages industries in some countries to unionize in order…

Macworld At a glanceExpert's Rating ProsWide range of functionsFamiliar operationCheaper than PhotoshopConsNot quite as comprehensive as PhotoshopNo AI-supported functionsOur VerdictFor beginners, hobby graphic artists and photographers Affinity Photo is an incredibly attractive alternative to Adobe Photoshop, which hardly differs from the class leader in terms of essential functions.Affinity Photo is now so similar to Adobe‘s software that a move to the former should be smooth, although beginners will need to spend some time getting to know the interface before they can fully exploit all the possibilities of Affinity Photo.With all that Affinity Photo offers, the software is a real bargain at $69.99/£67.99. Adobe Photoshop is for image editing like Microsoft Office for the office: absolutely dominant and in a professional…

Designers can create realistic mock-ups in many ways, but these methods are not always simple or fast. What if you could just drop your artwork files into a scene or onto an object and quickly change colors, lighting, materials, and more – all in real time? That’s exactly what LiveSurface sets out to do. more… The post LiveSurface is a fast and simple photorealistic mock-up generator by a former Apple designer appeared first on 9to5Mac.

What do you get when you combine a high-end Mac Studio with three Studio Displays? With today's setup, you get reminded of the former VP's classic rig. (via Cult of Mac - Tech and culture through an Apple lens)

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Ask a Siri question It’s been a few weeks now since the excitement of the WWDC 2023 keynote presentation, and the triumphs and disappointments have had a chance to sink in. There was plenty of the former, but several of the latter, and the one that continues to sting–particularly when I have an especially bad week with the feature in…