Apple has always been at the forefront of innovation, consistently pushing the boundaries of technology. As the virtual reality (VR) industry gains momentum, there is growing anticipation about Apple's potential entry into this immersive space. In this article, we will explore the exciting possibilities of new products and services that Apple could introduce in the virtual reality domain. (more…)

Apple is experimenting with larger iMacs, including a model with around a 32-inch display, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said these iMacs are still in early development, so he does not expect them to launch until late 2024 or at some point in 2025 at the earliest. Gurman previously said Apple was developing a larger iMac with over a 30-inch display, and he has now specified that the display will be around the same 32-inch size as Apple's high-end Pro Display XDR monitor. Released in December 2019, the Pro Display XDR has 6K resolution for Retina-quality content and starts at $4,999. Apple discontinued the Intel-based 27-inch iMac and iMac Pro over the past…

The Apple Vision Pro will take a long time before it becomes a significant part of Apple's business, a report reasons, with the headset business far from reaching iPad sales levels.Apple Vision ProExpectations for initial sales of the Apple Vision Pro are low, with claims Apple has cut down its initial orders for the headset due to difficulties in producing it, alongside general complaints about cost. This may not necessarily be a big issue for Apple, as a report insists that it would take a long time for the headset arm to majorly impact Apple's business anyway. Read more...

A new image said to be from behind the scenes of an undisclosed Apple TV+ show purportedly shows a VR camera rig used to film the show for the Apple Vision Pro headset.This might be the camera used for Apple Vision Pro Apple TV+ contentThe camera shown in a Tweet by David Altizer on Twitter isn't immediately identifiable. Allegedly, it has been in use to shoot "180 [degree] VR" for Apple TV+. If true, this would make it widely compatible with how Apple Vision Pro presents VR experiences. Read more...

Choosing a new Mac often involves consideration of the many Apple silicon chips now on offer, so our comprehensive guide covers their generations, variations, performance benchmarks, and future prospects to help you decide which is best for you. After iterating for over a decade in the iPhone and iPad, Apple in 2020 brought its custom silicon chip technology to the Mac, enabling major performance and power efficiency improvements. Since then, Apple silicon has expanded to every Mac model, spurring new designs and capabilities that were previously impossible. Understanding the distinctions between Apple silicon chips will help you make an informed decision when selecting the right Mac for your needs. There have been two generations of Apple silicon for the Mac,…

On this week's episode of The MacRumors Show, we catch up on the latest rumors about Apple's iPhone 15 lineup. Subscribe to the MacRumors YouTube channel for more videos Apple's ‌iPhone 15‌ lineup is expected to be announced in around two months. A growing pool of rumors about the devices present an increasingly clear picture of what to expect: The ‌iPhone 15‌ and ‌iPhone 15‌ Plus are set to gain the Dynamic Island, the A16 Bionic chip, a USB-C port in place of Lightning, and support for 15W wireless charging with third-party chargers. The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max are expected to offer even further upgrades with features like a new titanium frame, thinner bezels, the A17…