Along with the software and hardware announcements at WWDC, Apple executive Craig Federighi emphasized the company's ongoing commitment to privacy, exemplified by features such as "Check In," and why he thinks AI can be beneficial for users.Apple is introducing new privacy and security featuresApple previewed its mix-reality headset and the subsequent iterations of its operating systems, which comprise iOS and iPadOS 17, tvOS 17, watchOS 10, and macOS 14 Sonoma. In an interview with Fast Company, Craig Federighi, senior vice president of software engineering, discussed the new privacy features in iOS 17. Read more...

Macworld Apple has **finally** introduced a Mac Pro with Apple silicon inside. The new Mac Pro features the M2 Ultra combining the performance of Apple’s most powerful chip with the versatility of PCIe expansion. The Mac Pro with M2 Ultra is 3x faster than the Intel Mac Pro. There is 192GB memory that makes it possible to render things that couldn’t be done before. Intel Mac Pro used afterburner, every Mac PRo has afterburner built in – not just one but the equivalent of 7 AfterBurner cards. Eight build in thunderbolt ports. PCI expansion. Two times faxter than before. Available in tower and rack mounted enclosures. Mac Pro starts at $6999. Orders begin on June 5 and it will ship…

Apple’s Vision Pro headset. | Image: Apple Apple has announced an augmented reality headset called Apple Vision Pro that “seamlessly” blends the real and digital world. “It’s the first Apple product you look through, and not at,” CEO Tim Cook said of the device, which looks like a pair of ski goggles. As rumored, it features a separate battery pack and is controlled with eyes, hands, and voice. It will start at $3,499 and launch early next year, starting in the US market with more countries coming later in the year. Vision Pro is positioned as primarily an AR device, but it can switch between augmented and full virtual reality using a dial. The device is controller-free, and you browse…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple turned the iPod into a status symbol. A headset might be a taller order. | Photo by Justin Sullivan / Getty Images ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple’s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales. But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,”…