At WWDC, Apple’s annual developer conference on June 5th, the company is expected to announce a new mixed-reality (AR+VR) headset which resembles a pair of ski goggles, comes with an external battery pack, reportedly feature a $3,000 price tag, and likely won’t ship until autumn, at the earliest. Get ready for one of Apple’s most unconventional product introductions – ever! Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Joanna Stern for The Wall Street Journal: The mainstream appeal is cloudy, and the current market for these interactive headsets is smaller than any the company has entered in the past decade. Yet Apple has a proven playbook for entering new product categories with a more polished version, expanding…

At WWDC, Apple’s annual developer conference on June 5th, the company is expected to announce a new mixed-reality (AR+VR) headset which resembles a pair of ski goggles, comes with an external battery pack, reportedly feature a $3,000 price tag, and likely won’t ship until autumn, at the earliest. Get ready for one of Apple’s most unconventional product introductions – ever! Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Joanna Stern for The Wall Street Journal: The mainstream appeal is cloudy, and the current market for these interactive headsets is smaller than any the company has entered in the past decade. Yet Apple has a proven playbook for entering new product categories with a more polished version, expanding…

The Wall Street Journal on Friday outlined what to expect from Apple's long-rumored AR/VR headset project, corroborating several details previously reported by Bloomberg's Mark Gurman and The Information's Wayne Ma. Apple headset mockup by designer Ian Zelbo The report indicates that Apple plans to unveil the headset at WWDC in June, and says many sessions at the conference will be related to developing software for the headset. However, the news outlet claims that mass production of the headset isn't expected to begin until September due to manufacturing delays. Apple is said to be "anticipating some production issues" with the headset, but there are no specific details. The headset is expected to have an internal screen for virtual reality, while outward-facing…

Ahead of WWDC kicking off in less than a month, the Wall Street Journal is out with a new report today corroborating many details of Apple’s “Reality Pro” headset. Citing “people familiar with the matter,” the report echoes that the AR/VR headset will feature a ski goggle-style design, an external battery pack, and more. more… The post WSJ: Apple’s Reality Pro headset still coming to WWDC, but Apple is ‘anticipating production issues’ appeared first on 9to5Mac.

At WWDC 2023, on June 5th, Apple is expected to unveil what is perhaps the most experimental, unconventional product in its history: a mixed-reality (AR/VR) headset that resembles a pair of ski goggles and comes with an external, tethered battery pack. Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Aaron Tilley and Yang Jie for The Wall Street Journal: Apple’s launch plans break many of its traditions and rules about new products that have become the industry gold standard. Unlike other Apple products, the device is debuting in a still-experimental mode. Apple predicts slower adoption for the headset compared with the Apple Watch or the iPhone, both of which quickly became consumer must-haves. Taking seven years in…

Macworld After GM’s announcement that its electric fleet would not support CarPlay, the company has some real CurrentC energy. You’ll forget all about the system you prefer! “GM thinks it can wean you off Apple CarPlay and Android Auto” Car shoppers told the Detroit Free Press that the move was “a dealbreaker” and a “huge blunder.” Auto analysts were left scratching their heads, noting that demand for CarPlay and Android Auto was “massive” and that GM was taking a huge risk by cutting off access. It’s baffling! Short-sighted! Pure hubris! But let’s allow a guy with a title that absolutely screams “fantastic user experience” get in a word. But Scott Miller, vice president of software defined vehicle and operating systems…