Apple stock hit a new all-time high in Monday morning trading and is in position to close at a record high early Monday as investors awaited the expected launch of a mixed-reality headset. Some analysts see the stock climbing even higher. Callum Keown for Barron’s: Anticipation ahead of Apple’s Worldwide Developers Conference, scheduled to begin Monday and run through Friday, is likely driving those gains. The company is expected to launch a virtual-reality and augmented-reality headset… Investors will also be keen to hear anything the company has to say about AI, or its strategy around the technology, which has taken the market by storm in 2023. Evercore ISI analysts see the stock climbing even higher, raising their target for the…

Apple has hit a new all-time high ahead of its most significant product launch event in nearly a decade, after benefiting from a broader rotation back into technology stocks. Shares of Apple were up 1.6% at $183.62 in morning trading Monday. The stock needs to finish above the $182.01 closing level it achieved on Jan. 3, 2022, in order to record a new all-time closing high. It has already traded as high as 183.86 Monday, surpassing the record intraday level of $182.94, which was set on Jan. 4, 2022, according to Dow Jones Market Data. Ryan Vlastelica for Bloomberg News: The stock has risen consistently throughout 2023, with investors viewing it as a safe haven in periods of economic risk…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Apple’s fourth revolution A week before the Macworld San Francisco keynote kicked off on January 9, 2007, Apple updated its website on New Year’s Day with a cryptic message that read, “The first 30 years were just the beginning. Welcome to 2007,” an obvious tease for the expo. But until Steve Jobs took the stage and said, “Every once in…

Apple’s preparation for WWDC 2023 is in full swing ahead of tomorrow morning’s keynote. New drone footage from above Apple Park today showcases one big thing Apple has in store for this year’s festivities: a special demo area reportedly dedicated to its forthcoming Reality Pro headset. more… The post Pre-WWDC Apple Park drone images show headset demo area, new shaded viewing for keynote appeared first on 9to5Mac.

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…