Macworld If you needed any more convincing that Apple will unveil a new mixed-reality headset at WWDC next week, Apple itself is basically teasing the announcement in a new Twitter ad. In a tweet promoting WWDC, Apple boldly declares “A new era begins” on June 5. The tweet includes a gif showing an Apple logo that morphs into a heart and back into the Apple logo. Anyone who likes the tweet will receive a reminder tweet on the morning of June 5 to watch the keynote at 10 am PT. A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT. Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/T1pDvEzvys— Apple (@Apple)…

Apple TV+ today shared a new teaser trailer highlighting an electrifying lineup of highly anticipated Apple Original series and films that will make their global debut on Apple TV+ in the coming months. The teaser features newly released footage, and a glimpse at the upcoming comedies, the biggest dramas and the brightest stars across Apple Original titles including “Platonic,” “The Crowded Room,” “Swagger” season two, “Hijack,” “The Afterparty” season two, “Foundation” season two, “Stephen Curry: Underrated,” “Lessons in Chemistry,” “Masters of the Air,” “Sugar,” “The Morning Show” season three, “The Beanie Bubble,” “Flora and Son,” “Loot” season two, “Palm Royale,” and more. New original series and films from the world’s most creative storytellers that are featured in the teaser, and…

For the first time ever, Apple is set to partake in a live-streamed shopping event through Alibaba’s Tmall marketplace in China this week. As reported by the South China Morning Post, this event draws more than 500 million users, and Apple has teased that its event will focus on the iPhone 14 and Apple Watch with exclusive discounts for shoppers. more… The post Apple holding live-streamed shopping event in China to promote iPhone 14 discounts appeared first on 9to5Mac.

Apple will sell products via live streaming on Alibaba during the midyear “618” online shopping festival, the second most important e-commerce event in the country after Singles’ Day. Apple’s new MacBook Pro features Apple M2 Pro and M2 Max silicon Coco Feng for South China Morning Post: US tech giant Apple will host its first live-shopping event on China’s Tmall marketplace this week, embracing a sales practice that has drawn more than 500 million users in the world’s largest internet market. Apple’s official store on Alibaba Group Holding’s Tmall posted a teaser about its first live streaming-shopping event, which kicks of at 7pm local time on Wednesday, saying it will include products such as iPhone 14 and iWatch [recte Apple…

Apple is aiming to capitalize on China's "618" shopping festival with its first live-streamed sales channel on Alibaba's Tmall, offering very short-term iPhone discounts.Apple's iPhone 14 Pro gets a rare discount in ChinaIn the US and most of the world, Apple never discounts devices and instead marks holidays or festivals with offers of gift tokens. But according to the South China Morning Post, for the country's annual "618," Apple will host a live stream where shoppers can watch video about the products, and place orders online. Read more...

Apple TV+ has dropped its latest sizzle reel, showcasing its upcoming slate of content as we head into summer. The new one-minute includes sneak peeks at upcoming new series, such as Palm Royale, Sugar and Lessons in Chemistry, as well as teasing new seasons of popular Apple originals including The Morning Show and The Afterparty. more… The post Apple TV+ teases new TV shows and movies in summer sizzle reel appeared first on 9to5Mac.