Apple’s first big-screened MacBook Air addresses a long-standing need in the company’s laptop lineup. And it comes with zero surprises and no sticker shock. 0The MacBook Air 15 fills a gap in Apple’s laptop lineup that hasn’t been filled in basically ever: a large-screened laptop priced for the masses. There is no reason that Apple needed to wait this long. But it is releasing this model now, following many months that were slow for the company and much slower for the industry at large. Apple, over the last two quarters, reported the sharpest year-over-year percentage decline in Mac revenue that we’ve seen in half a decade. If there were ever a time that laptop companies needed to inject the market…

Image: Apple Apple’s developers already have the tools they need to create apps for the system. Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage over the competition. It has dual 4K displays, runs one of the best laptop chips in the business, and comes with sophisticated eye- and hand-tracking technologies. But it also has one advantage money can’t buy: Apple’s developer ecosystem. Perhaps the headset’s single biggest advantage will be the ability for iPhone and iPad developers to easily plug their existing apps into the device’s operating system using familiar tools and frameworks. Already, the system stands in stark contrast to headsets from Meta, Valve, PlayStation, and HTC, which mostly rely on apps and…

Image: Apple Apple’s developers already have the tools they need to create apps for the system. Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage over the competition. It has dual 4K displays, runs one of the best laptop chips in the business, and comes with sophisticated eye- and hand-tracking technologies. But it also has one advantage money can’t buy: Apple’s developer ecosystem. Perhaps the headset’s single biggest advantage will be the ability for iPhone and iPad developers to easily plug their existing apps into the device’s operating system using familiar tools and frameworks. Already, the system stands in stark contrast to headsets from Meta, Valve, PlayStation, and HTC, which mostly rely on apps and…

The Apple Vision Pro. | Image: Vjeran Pavic / The Verge I tried the Vision Pro, and just like the introduction of the iPhone 4 over a decade ago, there’s no going back from here. I still remember using the iPhone 4 for the first time in 2010. That was when Apple shipped its first-ever Retina display and Steve Jobs said that, once you use it, “you can’t go back.” It was something I couldn’t unsee, like looking through prescription glasses for the first time. That’s exactly how I felt after a demo of the Apple Vision Pro yesterday at the company’s headquarters in Cupertino, California. A computer you strap to your face should be primarily judged not only by…

I used to write a lot about run tracking with the and how it performed during races. It’s been a while, though, because, well, I haven’t run much since the pandemic. I should probably change that. Anyway, I found myself nodding my head in total agreement this week while reading Victoria Song’s piece on The Verge about training with the Apple Watch Ultra. In the article, Victoria investigates why running distance tracked by the Apple Watch can greatly vary from the distance of a set race course. It also includes some really good stuff from folks who work on the watch at Apple. more… The post Why Apple Watch Ultra might say you’ve finished a race before reaching the finish…

I used to write a lot about run tracking with the and how it performed during races. It’s been a while, though, because, well, I haven’t run much since the pandemic. I should probably change that. Anyway, I found myself nodding my head in total agreement this week while reading Victoria Song’s piece on The Verge about training with the Apple Watch Ultra. In the article, Victoria investigates why running distance tracked by the Apple Watch can greatly vary from the distance of a set race course. It also includes some really good stuff from folks who work on the watch at Apple. more… The post Why Apple Watch Ultra might say you’ve finished a race before reaching the finish…