The year 2020 marked the dawn of a new decade for Apple, one brimming with ambition and shrouded in secrecy. While the company continued to refine its established product lines – iPhones, Macbooks, iPads – whispers of two revolutionary projects began to capture the imagination of tech enthusiasts: the Apple Car and the Appleverse (or whatever it might be called). (more…)

In an era where personal data is a valuable commodity, Apple has emerged as a leading advocate for user privacy. Their commitment goes beyond mere lip service, translating into concrete initiatives that empower users and challenge industry norms. This article delves into Apple's privacy efforts, exploring the key measures they've implemented and their impact on the broader tech landscape. (more…)

Choosing a new Mac often involves consideration of the many Apple silicon chips now on offer, so our comprehensive guide covers their generations, variations, performance benchmarks, and future prospects to help you decide which is best for you. After iterating for over a decade in the iPhone and iPad, Apple in 2020 brought its custom silicon chip technology to the Mac, enabling major performance and power efficiency improvements. Since then, Apple silicon has expanded to every Mac model, spurring new designs and capabilities that were previously impossible. Understanding the distinctions between Apple silicon chips will help you make an informed decision when selecting the right Mac for your needs. There have been two generations of Apple silicon for the Mac,…

Once upon a time on Wall Street, Apple stock took a nosedive worth tens of billions of dollars for the company’s valuation. A few years later, Apple is fast approaching a $3 trillion valuation that it only briefly flirted with before. Nevertheless, a class-action lawsuit blaming Apple CEO Tim Cook for defrauding investors refuses to go away. more… The post Apple stuck with lawsuit claiming Tim Cook defrauded investors despite making investors rich appeared first on 9to5Mac.

Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

The Mac Studio remains the top choice for professionals who need a powerful but compact desktop computer. There is a new Mac Studio. It looks almost exactly like last year’s Mac Studio — so similar, in fact, that I have had to put Post-it notes on the two units we have in our office in order to tell them apart. It remains a remarkably compact, very Apple-looking pro-level workstation. It also remains effectively not upgradable at all, which means you need to be very careful about what you select at purchase. It has basically the same ports that the last one had: a pair of USB-C ports (Thunderbolt 4 on the Ultra) and an SDXC reader in the front, and…