Wednesday, Best Buy introduced iPad Pro and Apple Watch Ultra to its Upgrade+ program, making it easier than ever to experience Apple’s latest technology at unbelievable monthly prices. Apple Watch Ultra Customers will now be able to get their hands on select models of iPad Pro and Apple Watch Ultra through the exclusive program, offering more flexibility to get the products that best fit their tech needs – and their budget. The program also includes the latest models of MacBook Air, MacBook Pro, iMac, Mac Studio, and Mac mini. “We’ve seen a lot of excitement from our customers for the Upgrade+ program, specifically for how much easier and more flexible it is for them to get access to the latest…

Wednesday, Best Buy introduced iPad Pro and Apple Watch Ultra to its Upgrade+ program, making it easier than ever to experience Apple’s latest technology at unbelievable monthly prices. Apple Watch Ultra Customers will now be able to get their hands on select models of iPad Pro and Apple Watch Ultra through the exclusive program, offering more flexibility to get the products that best fit their tech needs – and their budget. The program also includes the latest models of MacBook Air, MacBook Pro, iMac, Mac Studio, and Mac mini. “We’ve seen a lot of excitement from our customers for the Upgrade+ program, specifically for how much easier and more flexible it is for them to get access to the latest…

Apple has hit a new all-time high ahead of its most significant product launch event in nearly a decade, after benefiting from a broader rotation back into technology stocks. Shares of Apple were up 1.6% at $183.62 in morning trading Monday. The stock needs to finish above the $182.01 closing level it achieved on Jan. 3, 2022, in order to record a new all-time closing high. It has already traded as high as 183.86 Monday, surpassing the record intraday level of $182.94, which was set on Jan. 4, 2022, according to Dow Jones Market Data. Ryan Vlastelica for Bloomberg News: The stock has risen consistently throughout 2023, with investors viewing it as a safe haven in periods of economic risk…

Apple shares rose $2.44 (+1.41%) to close at $175.43 in Friday trading. The company’s 52-week high of $176.39 was set on May 19th. Earlier this month, Apple reported Q223 earnings of $2.34 per share on revenue of $97.3 billion, beating analyst expectations of $2.18 per share on revenue of $94.1 billion. The company also announced that it would be returning $90 billion to shareholders in the form of buybacks and dividends. The strong earnings and buyback announcement have helped to further boost investor sentiment in the company. Charley Grant for The Wall Street Journal: The S&P 500, which is up 8.1% in 2023, would be down for the year without the contribution of the eight largest tech stocks. The tech-heavy…

Apple TV+ today unveiled the trailer for “Hijack,” the upcoming, high-octane thriller starring and executive produced by SAG Award winner and Emmy Award nominee Idris Elba (“Luther”). Executive producer Idris Elba will star in “Hijack,” the upcoming thriller set to debut June 28, 2023 on Apple TV+. Created by George Kay (“Lupin,” “Criminal”) and Jim Field Smith (“Criminal,” “Truth Seekers”), who also wrote and lead directed the series respectively, the seven-part series also stars Emmy Award and NAACP Image Award winner Archie Panjabi (“The Good Wife,” “Snowpiercer,” “Blindspot”). “Hijack” takes flight on Apple TV+ on Wednesday, June 28, 2023, with the first two episodes, followed by one new episode every Wednesday through August 2. Told in real time, “Hijack” is…

Macworld As one of the riskiest and most delay-prone projects in Apple history approaches its culmination in a glitzy launch event, leaker Mark Gurman has named the 13 employees who have been most instrumental in midwifing the troubled mixed reality headset. It says something for the longwindedness of the project that one of the 13 no longer works for Apple, while a second is expected to retire shortly after it’s released. But all have reportedly left their mark on the device cautiously expected to be named Reality Pro. In the latest edition of his regular Power On newsletter, Gurman claims that thousands of staff members are currently working on the headset, including executives, marketers and–mentioned last, in what feels like…