Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Macworld You probably haven’t heard, but on Monday Apple is holding its first event of 2023 on Monday. We’re kidding—we know you know it’s time for WWDC 2023, and we’re here to give you the lowdown on the event’s announcements. That’s right. Just like last year’s iPhone event, by an amazing coincidence, we’ve again stumbled across Tim Cook’s video script for Monday morning’s keynote presentation and of course, we’re going to share it all with you. It’s a doozy: from iOS 17 and new Macs to macOS and the mixed-reality headset, we’ve got the scoop on everything you’re going to hear from Apple on Monday—before Apple is ready to show it all to us. (Editor’s note: For anyone thinking this…

Free for all developers, Apple’s Worldwide Developers Conference (WWDC) will take place in an online format from June 5th through 9th, with an opportunity for developers and students to celebrate in person at a special experience at Apple Park on opening day. The biggest and most exciting WWDC to date launches with a first look at exciting updates coming to Apple platforms later this year. The keynote presentation takes place on June 5th at 10 a.m. PDT / 1 p.m. EDT. The keynote address will be available via apple.com, the Apple Developer app, the Apple TV app, and YouTube, with on-demand playback available after the conclusion of the stream. The packed week of events and activities will help developers learn…

Illustration by Hugo Herrera for The Verge If Apple’s mixed reality headset is going to succeed, it’s going to be because of the apps. On Monday, Apple will take the stage at its 2023 Worldwide Developers Conference to talk about FaceTime and Apple Books and all the other cool built-in stuff you’ll be able to do with its ski goggles strapped to your face. But if it can’t get third-party developers on board, and those developers don’t figure out how to build life-changingly great stuff for those goggles, the Reality Pro (or whatever it’s called) doesn’t stand a chance. Apple knows this better than anyone, of course. The iPhone took off when apps like Instagram and Uber showed what you…

Macworld Of the big Apple events of the year, WWDC is the most reliable: In each of the past 16 Junes, like clockwork, Apple has held a big get-together for its developer partners and announced a raft of important software updates. The September iPhone launch and the March/April spring event (which didn’t happen in 2023) seem almost unpredictable by comparison. In this article, we list the major announcements (and some of the smaller titbits) you can expect to hear about at WWDC 2023 this June. Some of these–updates to the five big Apple operating systems, most obviously–are as predictable as the timing of the event. But we reckon Apple will spring a few surprises too. WWDC 2023 will kick off…