Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Illustration by Will Joel / The Verge Apple Music Classical is now available on Android devices, and you can download the app from the Google Play Store, as first spotted by 9to5Mac. After Apple acquired the classical music streaming service Primephonic in 2021, the company announced plans to roll out a classical music app by the end of last year. However, Apple missed its target by a few months and didn’t release the standalone app on the iPhone until March. You can gain access to Apple Music Classical through a subscription to Apple Music or Apple One. The app offers ad-free recordings of classical music with up to 192 kHz / 24-bit lossless audio, along with thousands of recordings that…

Watch the full documentary now. Last December, along with a Verge video crew, I found myself wandering across a snowy mountain of garbage in Logan, Utah. Everyone we’d talked to told us that Logan was a gorgeous place to visit pretty much anytime except the dead of winter. They also told us the landfill wasn’t the most pleasant place to explore at any time of year. The landfill in the dead of winter was a real one-two punch — though the cold probably helped with the smell a little. But the landfill held a piece of a puzzle that had nagged at us for months: the fate of the Lisa, Apple’s most iconic failure. In September 1989, according to a…

If you look at Dimensional’s Matrix Book’s “World Equity Market Capitalization,” which lists the market capitalization of most of the world, country by country, you’ll find a fun fact that’s may be startling to some: Apple alone is bigger than almost any stock market in the world. Bob Pisani for CNBC: Dimensional’s Matrix Book is an annual review of global returns that highlight the power of compound investing. Buried on page 74 is a chapter on “World Equity Market Capitalization,” listing the market capitalization of most of the world, country by country. No surprise, the U.S. is the global leader in stock market value. The $40 trillion in stock market wealth in the U.S. is almost 60% of the value…

Macworld As Apple’s Worldwide Developers Conference approaches, so too does the rumored announcement of the company’s much-ballyhooed mixed reality headset. Expectations for the device are high–as is the reported price tag–and much of the tech community is waiting with bated breath to see if Apple can deliver a game-changing device where other competitors have foundered. If Apple does manage to pull a rabbit out of its hat, the company will surely attribute that success to its signature ability to combine hardware and software into one seamless package, delivering a product in the way that only Apple can. But there’s another element of Apple’s business that will play a big part in whether or not Apple’s headset is a hit, and…