Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

Apple's annual Back to School promotion is now available in Canada and Mexico after launching in the U.S. earlier this month. Now through October 2, college and university students in these countries can receive a free Apple gift card or accessory with the purchase of an eligible Mac or iPad, in addition to Apple's standard educational discount on these products. Students can also receive 20% off AppleCare+ plans for eligible devices. In Canada, Apple is offering a $200 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $150 gift card with any new iPad Pro, iPad Air, or Mac mini. The gift card can be used towards purchases of Apple products and accessories, App Store apps,…

Macworld Students, teachers, and those who work for an educational institution can save money on a new Mac, MacBook, or iPad by shopping at the Apple Education Store, which offers discounts all year round. In this article, we will explain how much the Apple education discount is and who qualifies for an Apple student discount, before explaining how to get an Apple student discount at the Apple Education Store. Click the link below to go to Apple’s education storefront in your country: Apple’s U.S. Education Store Apple’s U.K. Education Store (in the UK you will need to verify your student status via UNiDAYS). Apple’s Canada Education StoreApple’s Australian Education Store What products does Apple discount for students? The discounts are…

Screenshot by Barbara Krasnoff / The Verge The other day, I was going through a bag full of old tech — I mean, really old tech — trying to convince myself to finally get rid of phones that I hadn’t used for 10 years or so when I came across a battery. One of the batteries that I used to carry around in case my phone ran out of juice. You see, once upon a time, smartphones had replaceable batteries. Instead of having to carry around a portable charger or search desperately for a wall socket so you could charge up your failing phone (assuming you had a power cord with you), you could pull off the back of your…

Macworld Apple has the best TV streaming box. It’s faster and more responsive, it supports Dolby Vision and Dolby Atmos, it runs all the streaming apps and has full access to purchasing TV and movies from Apple’s store, and of course it works seamlessly with your iPhone and Apple cloud services. With the latest Apple TV 4K hardware, the problematic remote has even been overhauled and is actually quite good now! Its only problem is that it costs twice as much as all its competitors. That’s why it’s always a good idea to keep an eye out for sales and special offers. Amazon Prime Day, which is set to take place from 11-12 July 2023, could be a good time…

Macworld Thinking of buying a Mac or MacBook for school, college or university? Here, in our best Mac for students guide, we take a look at Apple’s current line-up to evaluate which Mac is best for students. We’ll compare the MacBook Air vs MacBook Pro for college and examine whether another Mac might actually be a better choice. Choosing the best Mac for college or university depends on what you are going to be studying as well as how much you have to spend. Luckily registered students can save money on a new Mac by shopping at Apple’s Education Store, or with one of Apple’s partners. We discuss How to get an Apple student discount at Apple’s Education Store separately,…