A Wired wag will “bet everything that Apple’s Vision Pro will flop,” calling it ” a rare misfire” and an “unavoidable failure.” Apple Vision Pro: Apple’s first spatial computer Kate Knibbs for Wired: This is not a “revolutionary” gadget, no matter how confident Tim Cook looks when he says it is. It’s a rare misfire, and a sign that Apple is losing its ability to turn tech-geek novelties into normie must-haves. It doesn’t augur the future so much as suggest that Cupertino doesn’t have a clear view forward… [A]n Apple headset, no matter how nifty its specs, is still a big honking gizmo plonked between its wearer and the rest of the world, inherently a barrier more than a conduit……

The new Mac Pro next to a Pro Display XDR. | Image: Apple Apple has completed the Mac’s move away from Intel. Now it needs to prove Mac Pro upgrades can keep up with pro users. In recent years, Apple’s Macs have been on not one but two journeys. The first is obvious; it’s the company’s transition away from using Intel chips toward its own Arm-based Apple Silicon. And with the new Mac Pro announced this week, this transition is complete. Intel’s chips have been expunged from Apple’s computers. But Apple has also been on a second journey: to build high-end machines for professional users that those pro users actually want. It’s been almost exactly a decade since Apple launched…

Four days before Apple entered, and redefined, the nascent extended-reality (XR) headset market by going far, far beyond merely that with an entirely new platform, ushering in spatial computing, Mark Zuckerberg’s Meta Platforms pre-announced the latest version of its Quest mixed-reality headset in a panic. Apple Vision Pro features a pair of advanced, custom micro‑OLED displays deliver more pixels than a 4K TV to each eye — for stunning clarity. Tae Kim for Barron’s: Meta executives were likely dismayed over the positive reception for Apple’s headset innovations. The maker of the Quest VR devices has already lost tens of billions of dollars in projects tied to the metaverse inside its Reality Labs unit. And when the company launched its $1,500…

Four days before Apple entered, and redefined, the nascent extended-reality (XR) headset market by going far, far beyond merely that with an entirely new platform, ushering in spatial computing, Mark Zuckerberg’s Meta Platforms pre-announced the latest version of its Quest mixed-reality headset in a panic. Apple Vision Pro features a pair of advanced, custom micro‑OLED displays deliver more pixels than a 4K TV to each eye — for stunning clarity. Tae Kim for Barron’s: Meta executives were likely dismayed over the positive reception for Apple’s headset innovations. The maker of the Quest VR devices has already lost tens of billions of dollars in projects tied to the metaverse inside its Reality Labs unit. And when the company launched its $1,500…

Macworld Every year, Apple introduces a new iPhone line, and its introduction is the most important event in the Apple calendar. As much as Mac sales are growing and Apple’s push into services is increasing, iPhone sales are at the heart of the company’s portfolio and serve as the driver for accessories like Apple Watch and AirPods. The iPhone 14 and iPhone 14 Pro haven’t been out for very long, but rumors are already heating up about what to expect with next year’s iPhone 15 line. Here’s what we’ve heard so far, and what we expect based on Apple’s recent history. Following WWDC on June 5 we have had a preview of a number of new features and apps coming…

Illustration: The Verge Apple has signed on to a multiyear, multibillion-dollar agreement with Broadcom, a chipmaker based in the US. The company announced the news on Tuesday, saying it will continue to work with the chipmaker to develop 5G components and other wireless connectivity parts. From the announcement: Through this collaboration, Broadcom will develop 5G radio frequency components — including FBAR filters — and cutting-edge wireless connectivity components. The FBAR filters will be designed and built in several key American manufacturing and technology hubs, including Fort Collins, Colorado, where Broadcom has a major facility. Apple already partners with Broadcom to make Wi-Fi and Bluetooth tech for its iPhones. However, rumors from earlier this year indicated that Apple had been working…