Apple’s Safari icon Apple has debited a new feature called “Distraction Control” which allows people to hide content that covers web pages as they browse using the company’s Safari browser. Andrew Griffin for The Independent: ‎ It is aimed at removing the email sign-up pages that often show up on websites, for instance, and can also be used on the cookie and GDPR pop-ups that are now required across much of the web. If users block one of those important pop-ups before they choose their settings, it will be as if they have just dismissed the pop-up, Apple said. The new feature will be available on the Mac, iPhone and iPad later this year. It will appear in the bar…

iOS 18, iPadOS 18 and macOS Sonoma bring a plethora of improvements to Safari for a better browsing experience. Find out all about them here. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

Apple’s Safari icon Apple has debuted a new ad – “Flock” – that highlights the robust security features built directly into Safari, Apple’s web browser. While some browsers may leave you feeling exposed (think pesky security cameras following you!), Safari takes a stand for your privacy. Your browsing is being watched. Safari helps stop it. Using industry-leading privacy protection technology, including Intelligent Tracking Prevention — Safari protects your privacy. – Apple Inc. In this visually stunning ad, iPhone users effortlessly browse the web, free from the anxieties of online tracking. With a simple switch to Safari, these intrusive cameras are neutralized, symbolizing Apple’s commitment to your online safety. The campaign tagline, “Privacy. That’s iPhone,” reinforces this core value. Apple’s dedication…

Google reportedly wnats to lessen its dependence on Apple for search revenue, which currently generates about 36% of the total revenue. (via Cult of Mac - Apple news, rumors, reviews and how-tos)

Apple’s lucrative deal with Alphabet subsidiary Google, making Google Search the default on Safari, faces an uncertain future due to the looming U.S. Department of Justice’s antitrust lawsuit, The Information reports. This partnership is a financial powerhouse for both companies. Apple reportedly earned over $20 billion in 2022, representing 36% of ad revenue from Safari searches. Google, on the other hand, risks losing access to 70% of iPhone searches if the lawsuit goes south. This would significantly impact its $207 billion mobile search ad revenue in 2023. Sensing the potential danger, Google has been actively pushing iPhone users towards their own apps, Google and Chrome. They’ve invested in features like Lens image search and personalized content feeds, along with extensive…

In macOS Sequoia, Apple has some additional features in Safari 18 that are likely to be welcomed by Mac users. Here's a quick rundown of what's new. Safari's headline feature in macOS 15 is something called Highlights, which aims to make it easier to discover information on the web. Highlights can be accessed via a new site menu icon that appears in the address bar, from which you can quickly pull up relevant information about a site, such as directions, summaries, or quick links to learn more about people, music, movies, and TV shows. As of writing this, Highlights does not appear to work outside of the United States, so it is likely to be region-specific at this early state.…