As one of the most influential tech companies globally, Apple's consumer behavior has a significant impact on the tech industry as a whole. Over the next decade, several factors could shape how consumers interact with Apple's products and services. From technological advancements to shifting consumer preferences, let's explore potential avenues for the evolution of Apple's consumer behavior. (more…)

In the ever-evolving landscape of technology and innovation, Apple Inc. stands as a juggernaut that has consistently shaped and influenced the way we live, work, and interact. Beyond its iconic products, Apple has played a significant role in shaping the culture of the digital age. This article explores the various ways in which Apple could continue to mold the future of culture. (more…)

Last week, Australia’s prime minister offered some security advice for iPhone users, suggesting that everyone should turn off their iPhone for five minutes every night. On the surface, this may seem like harmless advice for iPhone users, but the reality is quite a bit more nuanced. In fact, such broad and generalized statements like this one can do a disservice to most people. Here’s why. more… The post Why tips like ‘turn off your iPhone for five minutes’ don’t actually help users appeared first on 9to5Mac.

Apple turned the iPod into a status symbol. A headset might be a taller order. | Photo by Justin Sullivan / Getty Images ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple’s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales. But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,”…

Apple is overtly teasing the start of "a new era" and the ability to "code new worlds" at WWDC this year, building anticipation around the widely expected announcement of its mixed-reality headset. A tweet shared by Apple earlier today made the "new era" remark, seemingly leaning into the high expectations surrounding next week's WWDC keynote. The launch of a major new device and operating system, something that has not occurred since the debut of the original Apple Watch in September 2014, would certainly seem to justify the start of a new era for the company. A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT. Tap the ❤️ and we’ll send you a reminder on…

Macworld Concerned about ransomware? Then you might consider getting cloud storage to protect your files from the threat. But backup services can get really expensive, especially if you have to renew year over year. And it’s for this reason that Koofr, which offers lifetime subscriptions, is so popular — particularly this week since you can save hundreds off their regular price. Subscribers who take advantage of this offer receive lifetime access to 1TB of secure space, which is ample for most people. With it, you can keep your important work documents, financial statements, and even family photos safe for many years to come. And you’ll never be asked to renew your subscription or pay any extra fees down the road,…