Macworld It seems like we’ve been waiting forever, but the first Apple keynote of 2023 is finally here—and it’s a big one. We’re expecting a ton of announcements at WWDC 2023, from the unveiling of iOS 17 and macOS 14 to the launch of Apple’s first mixed-reality headset. Here are the latest rumors we’re hearing leading up to the event. Apple building demo structures: Bloomberg’s Mark Gurman reports that Apple has built “two demonstration areas” ahead of today’s event. According to the report, one is inside the Steve Jobs Theater as usual, but Apple has also prepared a second temporary structure exclusively for demoing the headset. No more ‘Hey Siri’: Gurman reports that Apple’s may drop the “Hey” from its…

The Apple Store is down — as is tradition — ahead of Apple hardware and software announcements coming later today as part of WWDC 2023. We are expecting several new Macs to be announced, including a 15-inch M2 MacBook Air and maybe a M2 Apple Silicon update to the Mac Studio and a status update on the mysterious Mac Pro. But the big hardware announcement of the day is the final unveiling of the long-awaited and much-rumoured Apple XR (virtual and augmented reality) headset. more… The post Apple Store is down ahead of 15-inch MacBook Air, Apple XR headset and more expected at WWDC appeared first on 9to5Mac.

Apple’s seasonal Back to School deals promotion is expected to start later this week, according to Bloomberg’s Mark Gurman. The Apple Store Back to School deal usually includes a bundling of a $50-$150 gift card with the purchase of an eligible Mac, iPad, or other Apple device. more… The post Apple’s Back to School deals expected to start this week after new Macs announced at WWDC appeared first on 9to5Mac.

Apple's annual Back to School promotion for students will begin this week in the U.S., according to Bloomberg's Mark Gurman. In a tweet today, he said the promotion will likely start on Tuesday, after new Macs are announced at WWDC on Monday. Last year's promotion offered a free Apple gift card worth up to $150 with the purchase of an eligible Mac or iPad, while free AirPods were offered in 2021. The free item is in addition to Apple's standard educational discounts, with students already able to receive between 5% and 10% off most Macs, iPads, and Apple displays. The promotion is typically available to students attending or accepted to a college or university, faculty and staff at higher-education institutions,…

Apple's annual Back to School promotion for students will begin this week in the U.S., according to Bloomberg's Mark Gurman. In a tweet today, he said the promotion will likely start on Tuesday, after new Macs are announced at WWDC on Monday. Last year's promotion offered a free Apple gift card worth up to $150 with the purchase of an eligible Mac or iPad, while free AirPods were offered in 2021. The free item is in addition to Apple's standard educational discounts, with students already able to receive between 5% and 10% off most Macs, iPads, and Apple displays. The promotion is typically available to students attending or accepted to a college or university, faculty and staff at higher-education institutions,…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…