Mark Zuckerberg wearing the Meta Quest 3. | Image: Meta Mark Zuckerberg doesn’t seem fazed by Apple’s introduction of the Vision Pro. In a companywide meeting with Meta employees today that The Verge watched, the CEO said Apple’s device didn’t present any major breakthroughs in technology that Meta hadn’t “already explored” and that its vision for how people will use the device is “not the one that I want.” He also pointed to the fact that Meta’s upcoming Quest 3 headset will be much cheaper, at $499 compared to the Vision Pro’s $3,499 price tag, giving Meta the opening to reach a wider user base. “I think that their announcement really showcases the difference in the values and the vision…

Mark Zuckerberg wearing the Meta Quest 3. | Image: Meta Mark Zuckerberg doesn’t seem fazed by Apple’s introduction of the Vision Pro. In a companywide meeting with Meta employees today that The Verge watched, the CEO said Apple’s device didn’t present any major breakthroughs in technology that Meta hadn’t “already explored” and that its vision for how people will use the device is “not the one that I want.” He also pointed to the fact that Meta’s upcoming Quest 3 headset will be much cheaper, at $499 compared to the Vision Pro’s $3,499 price tag, giving Meta the opening to reach a wider user base. “I think that their announcement really showcases the difference in the values and the vision…

Illustration: The Verge Apple’s Worldwide Developers Conference is here, and rumors suggest a brand-new virtual reality headset will get top billing. It’s time to see Apple’s plans for virtual reality. At WWDC 2023, the company’s Worldwide Developers Conference, Apple is expected to introduce its first VR headset and tell the world why it thinks this tech is the future. There’s a lot riding on the introduction: this is one of only a few major new product categories that Apple has stepped into under CEO Tim Cook, and it’s one that many other companies have tried and struggled to succeed in. Meta’s high-end Quest Pro was a flop; Samsung discontinued the Gear VR; HTC has struggled to gain support from app…

Illustration by Hugo Herrera for The Verge If Apple’s mixed reality headset is going to succeed, it’s going to be because of the apps. On Monday, Apple will take the stage at its 2023 Worldwide Developers Conference to talk about FaceTime and Apple Books and all the other cool built-in stuff you’ll be able to do with its ski goggles strapped to your face. But if it can’t get third-party developers on board, and those developers don’t figure out how to build life-changingly great stuff for those goggles, the Reality Pro (or whatever it’s called) doesn’t stand a chance. Apple knows this better than anyone, of course. The iPhone took off when apps like Instagram and Uber showed what you…

Bloomberg's Mark Gurman has confirmed that Apple is nearing the introduction of what appears to be a refreshed Mac Studio model, indicating that it could be announced at WWDC next week. On Twitter, Gurman explained that the new Mac in question is codenamed "J475." The current ‌Mac Studio‌ is codenamed "J375," suggesting that the new machine is indeed a next-generation ‌Mac Studio‌ model. Earlier this week, Gurman reported that Apple is testing two desktop Macs equipped with the M2 Max and ‌‌M2‌‌ Ultra chips. The ‌M2‌ Max was released in January upon the launch of the latest 14- and 16-inch MacBook Pro models, but the ‌M2‌ Ultra chip is new and would succeed the M1 Ultra chip that Apple uses…

Macworld After months of rumors and speculation, Apple’s annual Worldwide Developers Conference is imminent. In just a few short days, all that rumor and speculation will finally be answered, and we can make way for…new rumors and speculation. (At least then it will be based on things we’ve actually seen.) But as we enjoy our last hurrah before the hurricane of news and updates hits, it’s time to compile a look at what exactly we might be expecting when Apple executives appear (in a no doubt slickly compiled video) at Apple Park next week, and what isn’t likely to make the cut. Heads up They say that where there’s smoke there’s fire, and if that’s true then the Apple mixed-reality…