Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

The 34th annual Worldwide Developers conference is less than a week away, and it's going to feature one of the most exciting keynote events that we've had in recent years. Subscribe to the MacRumors YouTube channel for more videos. Apple is expected to introduce its first new wearable since the launch of the Apple Watch, plus there are new Macs coming and notable features for iOS 17 and watchOS 10. This guide highlights everything rumored to be coming at WWDC 2023. Hardware We don't always get hardware at WWDC, and in fact, the event usually focuses on software. Every once in awhile, though, Apple has a new product to show off that's timed well for a June launch, and that's…

Macworld After months of rumors and speculation, Apple’s annual Worldwide Developers Conference is imminent. In just a few short days, all that rumor and speculation will finally be answered, and we can make way for…new rumors and speculation. (At least then it will be based on things we’ve actually seen.) But as we enjoy our last hurrah before the hurricane of news and updates hits, it’s time to compile a look at what exactly we might be expecting when Apple executives appear (in a no doubt slickly compiled video) at Apple Park next week, and what isn’t likely to make the cut. Heads up They say that where there’s smoke there’s fire, and if that’s true then the Apple mixed-reality…

Macworld If you needed any more convincing that Apple will unveil a new mixed-reality headset at WWDC next week, Apple itself is basically teasing the announcement in a new Twitter ad. In a tweet promoting WWDC, Apple boldly declares “A new era begins” on June 5. The tweet includes a gif showing an Apple logo that morphs into a heart and back into the Apple logo. Anyone who likes the tweet will receive a reminder tweet on the morning of June 5 to watch the keynote at 10 am PT. A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT. Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/T1pDvEzvys— Apple (@Apple)…

Macworld If you needed any more convincing that Apple will unveil a new mixed-reality headset at WWDC next week, Apple itself is basically teasing the announcement in a new Twitter ad. In a tweet promoting WWDC, Apple boldly declares “A new era begins” on June 5. The tweet includes a gif showing an Apple logo that morphs into a heart and back into the Apple logo. Anyone who likes the tweet will receive a reminder tweet on the morning of June 5 to watch the keynote at 10 am PT. A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT. Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/T1pDvEzvys— Apple (@Apple)…

Image: Apple The third — and presumably final — season of the Apple TV Plus series was stuck between a sitcom and prestige drama but still managed to end on a high note. In the opening episode of Ted Lasso’s third season, the perpetually cheerful coach (Jason Sudeikis) found himself stuck between two worlds: the desire to stay with his soccer club, AFC Richmond, in England and complete some unfinished business with a found family and his need to go back home to the US and be with a son who is missing him very badly. It provoked a full-on existential crisis — and as the season wore on, the show itself experienced something similar. With ballooning episode run times…