Amazon today announced that its annual Prime Day sale event will take place beginning Tuesday, July 11 and run through Wednesday, July 12. Amazon began Prime Day back in 2015, and since 2019 the event has been running for two days straight every summer. Shoppers can expect massive discounts on an array of products, including Apple devices. Some deals will last the entire run of the sale, but there will also be lightning deals that drop every 30 minutes and last for select periods, or until they sell out. To get in on these Prime Day deals, you will need to be an Amazon Prime member. If you aren't, you can join Prime via a free 30-day trial to participate…

Today we're tracking a pair of best-ever prices on the M1 Max and M1 Ultra Mac Studio from early 2022. Both of these deals can be found at B&H Photo, which is offering free two-day shipping to the contiguous United States. Note: MacRumors is an affiliate partner with B&H Photo. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with the M1 Max/32GB RAM/512GB SSD Mac Studio, you can get this model for $1,799.00, down from $1,999.00. This is a match of the all-time low price seen on this version of the Mac Studio. $200 OFFM1 Max Mac Studio for $1,799.00 You can also get the…

Spotify's HiFi service is still being worked on, with the chronically-late lossless music streaming plan set to launch later in 2023, but not in the United States at first.Spotify logoOriginally floated in February 2021, Spotify's HiFi plan hoped to offer the same sort of lossless audio that Apple Music provides to subscribers. While it has yet to actually become available to subscribers of Spotify, the company hasn't given up on the plan at all. Read more...

The Fruit Union Suisse, the oldest and largest fruit farmer’s organization in Switzerland, has used a red apple with a white cross as its logo for most of its 111-year history. However, the group is now worried that it may have to change its logo because Apple, the tech giant, is trying to gain intellectual property rights over depictions of apples, the fruit, that it perceives as infringements on its trademarks. Les fruits suisses logo Gabriela Galindo for Wired: “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple,” Fruit Union Suisse director Jimmy Mariéthoz says, referring to the company’s iconic logo. “Their objective here is really to own the rights to…

Apple today opened its new store in Battersea, South West London – the second to feature the company's overhauled retail store design after the Tysons Corner revamp last month. Apple Battersea is the 40th Apple Store in the UK and it is located inside the redeveloped Battersea Power Station on the Ground Floor in Turbine Hall A. The building is a decommissioned coal-fired power station, regarded as an iconic landmark owing to its Art Deco fittings and status as one of the world's largest brick constructions. The store is positioned around four original brick piers from the 1930s, with exposed steel supports on the ceiling. The walls feature an overlaid oak framework of shelving and a revamped fixture set, defining…

Last month CIRP analyzed how many Android settlers were upgrading to iPhone and found it to be at a 5-year high. Now, in a new report covering March 2022 – March 2023, CIRP found that 15% of new iPhone customers upgraded from Android. Only 4%, perhaps as a result of severe head injuries, downgraded to pretend iPhones during that time. Google’s derivative Android is slowly, inexorably bleeding out. Apple’s iPhone 14 series (left to right: flagship iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 Plus, iPhone 14) Michael Potuck: iPhone sees 10% more switchers than Android in the US. CIRP data on customer loyalty also corroborated Apple’s stronger iPhone pull. It found iPhone/iOS had a 94% rate of existing…