Apple stock hit a new all-time high in Monday morning trading and is in position to close at a record high early Monday as investors awaited the expected launch of a mixed-reality headset. Some analysts see the stock climbing even higher. Callum Keown for Barron’s: Anticipation ahead of Apple’s Worldwide Developers Conference, scheduled to begin Monday and run through Friday, is likely driving those gains. The company is expected to launch a virtual-reality and augmented-reality headset… Investors will also be keen to hear anything the company has to say about AI, or its strategy around the technology, which has taken the market by storm in 2023. Evercore ISI analysts see the stock climbing even higher, raising their target for the…

Apple is expected to unveil a mixed- or extended-reality (XR) headset at WWDC, its annual software developer conference on Monday, its first big move into a new product category since the introduction of the Apple Watch nine years ago. Artist’s rendering based on the images of Apple’s AR headset. Created by The Information. Stephen Nellis for Reuters: Apple’s device is likely to blend a video feed from the outside world with a virtual world displayed on screens inside the headset. Analysts expect Apple’s headset to come with premium features including a high-quality display and hand-tracking so it can be controlled without an external controller. Research firm IDC said companies sold a total of 8.8 million headsets last year, down 20.9%…

There are very mixed views as to whether the Apple headset and its successors can be the device to transform AR/VR from a niche interest to a mass-market product. But a report today says that those working within the sector firmly believe that it can. Oculus founder Palmer Lucky said last month that the Apple headset is “so good,” and others in the business are said to be “jubilant” at today’s announcement … more… The post Apple headset is ‘the single greatest thing that could happen to this industry’ appeared first on 9to5Mac.

The Apple Store is down — as is tradition — ahead of Apple hardware and software announcements coming later today as part of WWDC 2023. We are expecting several new Macs to be announced, including a 15-inch M2 MacBook Air and maybe a M2 Apple Silicon update to the Mac Studio and a status update on the mysterious Mac Pro. But the big hardware announcement of the day is the final unveiling of the long-awaited and much-rumoured Apple XR (virtual and augmented reality) headset. more… The post Apple Store is down ahead of 15-inch MacBook Air, Apple XR headset and more expected at WWDC appeared first on 9to5Mac.

Illustration: Kristen Radtke / The Verge Apple is rumored to be announcing its long-rumored virtual and augmented reality headset at WWDC 2023. Here’s a timeline of all the details that have emerged about the device over the years. People have been speculating about Apple’s entry into the world of virtual and augmented reality headsets for the better part of a decade, but it’s increasingly looking as though 2023 might be the year the company might finally announce and release a device into the world. Specifically, the prediction is that the company will debut the headset at its Worldwide Developers Conference in June. Although Apple has never officially confirmed that it’s working on the headset, there have been plenty of reports…

Illustration: Kristen Radtke / The Verge Apple is rumored to be announcing its long-rumored virtual and augmented reality headset at WWDC 2023. Here’s a timeline of all the details that have emerged about the device over the years. People have been speculating about Apple’s entry into the world of virtual and augmented reality headsets for the better part of a decade, but it’s increasingly looking as though 2023 might be the year the company might finally announce and release a device into the world. Specifically, the prediction is that the company will debut the headset at its Worldwide Developers Conference in June. Although Apple has never officially confirmed that it’s working on the headset, there have been plenty of reports…