Apple turned the iPod into a status symbol. A headset might be a taller order. | Photo by Justin Sullivan / Getty Images ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple’s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales. But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,”…

Ahead of Apple’s WWDC 2023 keynote on Monday, the last-minute leaks and rumors are in full swing – and that includes faked ones. With that in mind, you might see a Geekbench result that purports to be from Apple’s Reality Pro headset making the rounds this morning. Just a little bit of research (and common sense), however, quickly shows that it’s faked. more… The post Those ‘leaked’ Apple Reality Pro benchmarks are fake and virtually unbelievable appeared first on 9to5Mac.

Ahead of Apple’s WWDC 2023 keynote on Monday, the last-minute leaks and rumors are in full swing – and that includes faked ones. With that in mind, you might see a Geekbench result that purports to be from Apple’s Reality Pro headset making the rounds this morning. Just a little bit of research (and common sense), however, quickly shows that it’s faked. more… The post Those ‘leaked’ Apple Reality Pro benchmarks are fake and virtually unbelievable appeared first on 9to5Mac.

Apple is some 72 hours away from its first major new product launch in eight years. The company is expected to show off a mixed-reality (XR) headset at next week’s WWDC developer event, which would mark its first new product introduction since the Apple Watch remade the smartwatch and wrist watch markets in 2015. Emily Bary for MarketWatch: The company would be wading into a headset market that has failed to gain meaningful user traction, even as market leader Meta Platforms Inc. META, -0.37% changed its name in late 2021 to convey more of a focus on virtual worlds. Mixed-reality headsets combine virtual reality, which is immersive, and augmented reality, which lets people engage virtually with real-life surroundings. Apple’s device,…

Apple on Monday, June 5th at 10am PDT / 1pm EDT is expected to unveil a $3,000 XR (mixed-reality) headset that promises to overlay information over the real world and also transport users to new worlds, games, concerts, sporting events. Designer Marcus Kane’s conception of Apple’s mixed reality headset (via Behance) Peter Kafka for Vox: In the best-case scenario, it’s an early version of tech that hints at the promise to come, when we get a better, cheaper, lighter version … someday down the road. So on the one hand, Apple is set to unveil a device that could say a lot about its future and the future of consumer tech. But it’s also a bit of a daydream, which…

BodyGuardz has launched what it’s calling the “last screen protector you’ll ever need.” The new Apex ceramic-based screen protector for iPhone (and more) is touted as being “virtually unbreakable” with 10x the strength of the average glass screen protector. more… The post BodyGuardz launches Apex ceramic iPhone screen protector, claims ‘virtually unbreakable’ appeared first on 9to5Mac.