Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro was finally revealed at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The video discussed audio engineering, color grading, and video transcoding. Apple’s product page mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P Pros. Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new…

An ongoing outage means that users are unable to access Meta services including Instagram, Facebook, and WhatsApp. According to Meta, the problems are being caused by an outage affecting its Ads Manager platform. more… The post Meta confirms ongoing outage impacting Facebook, Instagram, and WhatsApp appeared first on 9to5Mac.

Earlier this month, WhatsApp announced its new “Channels” feature, which for those who use Telegram, works pretty much the same as it lets users broadcast messages to many other people. And Meta seems to really believe in this feature, as the company is now rolling out Instagram Channels globally to users. more… The post Following WhatsApp, Instagram is now rolling out its ‘Channels’ feature globally appeared first on 9to5Mac.

To celebrate the upcoming release of watchOS 10, we've teamed up with iMazing to offer MacRumors readers a chance to win an Apple Watch Ultra, Apple's top-of-the-line Apple Watch option, and a copy of the iMazing iPhone backup software. For those unfamiliar with iMazing, it's an ‌iPhone‌ management app for Mac that's an alternative to Apple's Finder-based ‌iPhone‌ management system. You can get it on Windows machines too, where it can be used instead of iTunes. iMazing offers far more versatility than Apple's built-in ‌iPhone‌ management options, and it will be ready to go for iOS 17, iPadOS 17, and macOS Sonoma when the updates launch. With iMazing, you can create hassle-free wireless backups of your ‌iPhone‌, with multiple versions…

To celebrate the upcoming release of watchOS 10, we've teamed up with iMazing to offer MacRumors readers a chance to win an Apple Watch Ultra, Apple's top-of-the-line Apple Watch option, and a copy of the iMazing iPhone backup software. For those unfamiliar with iMazing, it's an ‌iPhone‌ management app for Mac that's an alternative to Apple's Finder-based ‌iPhone‌ management system. You can get it on Windows machines too, where it can be used instead of iTunes. iMazing offers far more versatility than Apple's built-in ‌iPhone‌ management options, and it will be ready to go for iOS 17, iPadOS 17, and macOS Sonoma when the updates launch. With iMazing, you can create hassle-free wireless backups of your ‌iPhone‌, with multiple versions…

A new WhatsApp Channels feature gives the impression that the app may be aiming to become a Twitter replacement, at least for announcements by major organizations, public and private. Like the longstanding channels features in Telegram and Instagram, the idea is to use it for one-to-many broadcast announcements … more… The post WhatsApp Channels feature might be attempt to become the new Twitter appeared first on 9to5Mac.