Photo by Becca Farsace / The Verge Apple surpassed Wall Street expectations and said it had reached an all-time high in services revenue and set a new March quarter record
An image of the M2 MacBook Air.
Photo by Becca Farsace / The Verge

Apple surpassed Wall Street expectations and said it had reached an all-time high in services revenue and set a new March quarter record for iPhone revenue in a report on its second quarter earnings on Thursday. The numbers show continued demand for the iPhone 14 lineup even as substantial upgrades (including USB-C connectivity) approach this fall. But Apple’s other divisions, including Mac and iPad, were down year over year.

“We are pleased to report an all-time record in services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high,” CEO Tim Cook said in the company’s earnings release. He told CNBC in an interview that, unlike other tech heavyweights that have laid off tens of thousands of employees in recent months, Apple isn’t considering broad cuts. “I view that as a last resort and, so, mass layoffs is not something that we’re talking about at this moment,” Cook said.

PC sales have experienced a bruising slump in recent months, with IDC and Canalys both reporting that worldwide shipments dropped by around 30 percent in the first quarter of 2023. Apple was the hardest hit among all major brands as consumers continue to cut down on gadget spending following a pandemic boom.

“There’s really two reasons for that,” Cook told CNBC when discussing Mac revenue. “One is the macro situation in general. And the other is where we’re still comparing to the very difficult compare of the M1 MacBook Pro 14 and 16-inch from the year-ago quarter.” Those MacBooks came with all-new designs, whereas the M2-based revisions were just a spec bump.

The company is rumored to be introducing a 15-inch MacBook Air and other machines in the coming weeks, which could give Mac sales some much-needed momentum. iPad revenue was down 13 percent compared to the year-ago quarter, and Apple’s wearables category fell by 1 percent.

Apple will kick off its annual developers conference in early June and is expected to showcase the latest major releases of iOS, iPadOS, macOS, wearOS, and tvOS. But more importantly, the WWDC keynote will mark the debut of Apple’s long-awaited mixed reality headset. As the first new major hardware category for Apple since the Apple Watch, rumors have said the high-tech headset will feature advanced eye and hand tracking, offer support for many existing apps, and it could sell for a price upwards of $3,000.

original link


You may also be interested in this

Vietnam asks Foxconn, oth…

A combination of expanding electricity demand and a fall in capacity means Vietnam is facing a power shortage, and wants iPhone maker Foxconn to limit its use.Vietnam at nightTechnology companies

Stay ahead of cyber threa…

Whether you want to protect your own business or specialize in an area of IT, which is increasingly in demand for a variety of industries, training in cybersecurity is key.

Data Broker Hack Exposes …

Data broker Gravy Analytics has been hacked, and location information from millions of iPhone and Android users is at risk, reports TechCrunch. Gravy Analytics' parent company Unacast disclosed the data

13-inch M2 MacBook Air hi…

WWDC week is now halfway over, but the Apple deals are still flowing. On tap today for Wednesday, we’re tracking the best price of the year on Apple’s 13-inch M2

Silo season finale ends w…

The first season of Silo ends today with a shocking season finale of twists and turns. The sci-fi show has quickly become Apple TV+ top drama series in terms of

Apple Seeds First Beta of…

Apple today seeded the first beta of an upcoming watchOS 9.6 update to developers for testing purposes, with the software update coming a day after the launch of watchOS 9.5.

iPhone 15 latest: What th…

Macworld Every year, Apple introduces a new iPhone line, and its introduction is the most important event in the Apple calendar. As much as Mac sales are growing and Apple’s

Apple wants to make an Ap…

In the future, an Apple Watch screen could completely wrap the wearer's wrist, and information could be shown all the way around.More than displaying information on a band, the whole
X

A whimsical homage to the days in black and white, celebrating the magic of Mac OS. Dress up your blog with retro, chunky-grade pixellated graphics to evoke some serious computer nostalgia. Supports a custom menu, custom header image, custom background, two footer widget areas, and a full-width page template. I updated Stuart Brown's 2011 masterpiece to meet the needs of the times, made it responsive , got dark mode, custom search widget and more.You can download it from tigaman.com, where you can also find more useful code snippets and plugins to get even more out of wordpress.