Photo by Becca Farsace / The Verge Apple surpassed Wall Street expectations and said it had reached an all-time high in services revenue and set a new March quarter record
An image of the M2 MacBook Air.
Photo by Becca Farsace / The Verge

Apple surpassed Wall Street expectations and said it had reached an all-time high in services revenue and set a new March quarter record for iPhone revenue in a report on its second quarter earnings on Thursday. The numbers show continued demand for the iPhone 14 lineup even as substantial upgrades (including USB-C connectivity) approach this fall. But Apple’s other divisions, including Mac and iPad, were down year over year.

“We are pleased to report an all-time record in services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high,” CEO Tim Cook said in the company’s earnings release. He told CNBC in an interview that, unlike other tech heavyweights that have laid off tens of thousands of employees in recent months, Apple isn’t considering broad cuts. “I view that as a last resort and, so, mass layoffs is not something that we’re talking about at this moment,” Cook said.

PC sales have experienced a bruising slump in recent months, with IDC and Canalys both reporting that worldwide shipments dropped by around 30 percent in the first quarter of 2023. Apple was the hardest hit among all major brands as consumers continue to cut down on gadget spending following a pandemic boom.

“There’s really two reasons for that,” Cook told CNBC when discussing Mac revenue. “One is the macro situation in general. And the other is where we’re still comparing to the very difficult compare of the M1 MacBook Pro 14 and 16-inch from the year-ago quarter.” Those MacBooks came with all-new designs, whereas the M2-based revisions were just a spec bump.

The company is rumored to be introducing a 15-inch MacBook Air and other machines in the coming weeks, which could give Mac sales some much-needed momentum. iPad revenue was down 13 percent compared to the year-ago quarter, and Apple’s wearables category fell by 1 percent.

Apple will kick off its annual developers conference in early June and is expected to showcase the latest major releases of iOS, iPadOS, macOS, wearOS, and tvOS. But more importantly, the WWDC keynote will mark the debut of Apple’s long-awaited mixed reality headset. As the first new major hardware category for Apple since the Apple Watch, rumors have said the high-tech headset will feature advanced eye and hand tracking, offer support for many existing apps, and it could sell for a price upwards of $3,000.

original link


You may also be interested in this

Apple TV+’s adult animate…

On Thursday, Apple TV+ announced the new 10-episode adult animated series “Strange Planet” will make its global debut on Wednesday, August 9, 2023. Based on the bestselling graphic novel and

How to easily manage eSIM…

With the Holafly eSIM app, you can activate and manage multiple eSIMs from your iPhone and connect to the internet on international trips. (via Cult of Mac - Tech and

Daily deals: $999 M2 MacB…

Today's top deals include up to 65% off electric scooters, $45 off a Thule Gauntlet MacBook Pro sleeve, 43% off an Apple Watch Series 7, up to 92% off Samsung

Apple wants Xcode to writ…

Apple has said for years that everyone should be able to code, and its been working since 2016 to get Machine Learning up to speed to make it easier to

Apple Watch gains Lockdow…

The Apple Watch is getting Lockdown Mode support in watchOS 10, which will put it in an extreme protection mode. (via Cult of Mac - Tech and culture through an

Crime blotter: Finance di…

In the latest Apple Crime Blotter, a store is robbed of iPhones by a man with a box on his head, iCloud evidence is to be used against a politician,

Comment: Apple Store tips…

Whether you are for or against the unionization of Apple’s retail stores, I think few would begrudge the staff many of the things they are seeking. But the call for

Apple Releases macOS Vent…

Apple today released macOS Ventura 13.4, a minor update for the ‌macOS Ventura‌ operating system that was released last October. ‌macOS Ventura‌ 13.4.1 comes more than a month after the
X

A whimsical homage to the days in black and white, celebrating the magic of Mac OS. Dress up your blog with retro, chunky-grade pixellated graphics to evoke some serious computer nostalgia. Supports a custom menu, custom header image, custom background, two footer widget areas, and a full-width page template. I updated Stuart Brown's 2011 masterpiece to meet the needs of the times, made it responsive , got dark mode, custom search widget and more.You can download it from tigaman.com, where you can also find more useful code snippets and plugins to get even more out of wordpress.