06.02.2023
Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically
Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically expand the market.
An Apple Store logoAhead of Apple’s WWDC announcements on June 5, 2023, Morgan Stanley says it is now including estimates of Apple AR headsets in its overall prediction model for the company. As a consequence, its expectations for the headset means that it has increased its target price from $185 to $190.
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