06.05.2023
Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a
Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.
The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.
This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.
Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.
Related Roundup: WWDC 2023
Related Forum: Apple, Inc and Tech Industry
This article, "Apple Store Down Ahead of WWDC Today: New Macs and More Expected" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
iOS 17 accessibility feat…
05.19.2023
Hear about iOS 17's new accessibility features, the WWDC "special activity," and the iCloud Drive woes that led your host to wipe his MacBook Pro on the AppleInsider Podcast.iOS 17
M2 Ultra benchmarks show …
06.10.2023
The first benchmark results for the M2 Ultra have started to surface, with the latest Apple Silicon chip appearing to have an as-expected bump in performance over its predecessor.M2 Mac
9to5Mac Happy Hour 432: w…
05.04.2023
Benjamin and Zac talk about this week in Apple, including a report on division inside the Siri group impacting feature development, a major rumored overhaul of watchOS coming at WWDC
Apple’s latest iOS,…
05.18.2023
On Thursday, Apple's updates to all of its operating systems included some new features — but more importantly, a severe security flaw that was actively being exploited was stopped in
Apple Music gets full per…
07.05.2023
As part of what are likely wider additions in iOS 17 beta 3, Apple has added full credits to nearly every track and album that it hosts.Credits in Apple Music
Fake ‘Trezor Wallet’ Bitc…
06.22.2023
One of Apple’s key arguments in favor of making the App Store the only way to download apps on iOS is the app review process, which ensures that users are
The Talk Show Live From W…
06.10.2023
The Talk Show Live From WWDC 2023 is now available to watch on YouTube. Daring Fireball's John Gruber discussed the Vision Pro and other WWDC announcements with Apple's software engineering
Netflix subscription numb…
06.10.2023
Netflix's move to try and reduce instances of password sharing has resulted in a rise in new sign-ups for the subscription video service, which may be a sign the program
