06.05.2023
Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a
Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.
The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.
This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.
Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.
Related Roundup: WWDC 2023
Related Forum: Apple, Inc and Tech Industry
This article, "Apple Store Down Ahead of WWDC Today: New Macs and More Expected" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple Arcade Guide: Every…
04.28.2023
Apple Arcade launched with close to 100 titles and the service is seeing new games added regularly with over 200 games now in the library. Follow along with our guide on
Tablet shipments now belo…
05.09.2023
Global tablet shipments are now below pre-pandemic levels, says a new market intelligence report, as part of a “severe” cutback in consumer spending. Apple wasn’t immune to this, with Q1
Today in Apple history: E…
07.03.2023
On July 3, 2001, Apple suspended production of its Power Mac G4 Cube, one of the most notable busts in the company's history. (via Cult of Mac - Tech and
Mac Studio vs. Mac Pro: W…
06.14.2023
We pit the 2023 Mac Pro and Mac Studio head-to-head to to see which offers more performance and features for the cost. (via Cult of Mac - Tech and culture
iPad 9 versus Amazon Fire…
06.02.2023
The Fire Max 11 represents Amazon's largest tablet display to date and features an upgraded aluminum body that enhances its premium aesthetics. Here's how the specs and performance compare to
Tim Cook reiterates that …
05.04.2023
On Thursday, Apple shared its fiscal Q2 2023 earnings report with revenue of $94.8 billion, down 3% year-on-year. Still, CEO Tim Cook insists that mass layoffs are not part of
Amazon’s MacBook sale wil…
05.12.2023
Macworld If you’re looking for a new MacBook, Apple’s lineup is as strong as its ever been, with brand-new MacBook Pros, a redesigned MacBook Air, and speed Apple silicon in
Rare Apple Earthquake Sur…
06.21.2023
The Apple Earthquake Survival Kit from 1986 gave critical safety instructions to employees — and it could probably still be used for advice today.Apple Earthquake Survival KitConsisting of three scans
