06.05.2023
Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a
Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.
The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.
This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.
Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.
Related Roundup: WWDC 2023
Related Forum: Apple, Inc and Tech Industry
This article, "Apple Store Down Ahead of WWDC Today: New Macs and More Expected" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple showcases finalists…
05.23.2023
Two weeks before WWDC 2023, Apple has announced the finalists for its annual Design Awards spanning six categories.Apple App Store logoApple has revealed the list of nominees for the 2023
Monoprice Pure Outdoor Em…
06.02.2023
Monoprice is making portable refrigerators that can charge your devices on the go more affordable with its Pure Outdoors Emperor 25 model, undercutting the competition while striking a good balance
Apple Seeds Second Betas …
05.31.2023
Apple today seeded the second betas of upcoming iOS 16.6 and iPadOS 16.6 updates to developers for testing purposes, with the software coming two weeks after the release of the
How to share a mouse and …
06.16.2023
Macworld If you have multiple Macs you want to use, it can be a hassle to manage multiple keyboards, mice, and other pointing devices. What if you could use a
A pair of 2017 MacBook Pr…
08.31.2023
Two of the MacBook Pro models that launched back in 2017 just got a bit harder to get repaired. (via Cult of Mac - Tech and culture through an Apple
Apple TV+ Originals: Expa…
02.18.2024
Apple TV+ has emerged as a prominent force in the streaming wars, captivating audiences with its high-quality original programming. The service has garnered critical acclaim and a loyal following, attracting
Apple highlights ‘Beyond …
06.02.2023
WWDC 2023 kicks off next week with multiple keynotes and sessions that developers can join online, plus a special event at Apple Park. But for those who weren’t able to
Apple is refining haptic …
06.22.2023
Apple has been researching the use of haptics in the Siri Remote that could guide future users silently and invisibly toward content on the device they want to control.If you
