06.30.2023
Following the passing of the EU's Digital Markets Act, Meta wants to turn Facebook into an alternative App Store for Android first, as soon as it can.From early in 2024,
Following the passing of the EU’s Digital Markets Act, Meta wants to turn Facebook into an alternative App Store for Android first, as soon as it can.
From early in 2024, Europe’s Digital Markets Act will require Apple and Google to allow the use of alternatives to their App Stores. Meta now says it plans to become such an alternative, but will do it via an extension to its existing Facebook ads service.According to The Verge, Meta will test this type of ad later this year, starting with a small group of Android app developers. The plan is for ads to allow Facebook users to download apps directly within the social media platform, rather than simply linking out to the Google Play Store.
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