Testifying in the biggest U.S. antitrust case in a quarter century, Alphabet CEO Sundar Pichai defended his company’s practice of paying Apple and other tech companies to make Google the default search engine on their devices, saying the intent was to make the user experience “seamless and easy.”
Paul Wiseman for Associated Press:
The Department of Justice contends that Google — a company whose very name is synonymous with scouring the internet — pays off tech companies to lock out rival search engines to smother competition and innovation. The payments came to more than $26 billion in 2021, according to court documents the government entered into the record last week.
Google counters that it dominates the market because its search engine is better than the competition…
Google makes money when users click on advertisements that pop up in its searches and shares the revenue with Apple and other companies that make Google their default search engine.
The antitrust case, the biggest since the Justice Department went after Microsoft and its dominance of internet browsers 25 years ago, was filed in 2020 during the Trump administration. The trial began Sept. 12 in U.S. District Court in Washington D.C.
MacDailyNews Take: Again, Google monopolized both the search and online advertising markets years ago when they bought politicians via myriad campaign contributions (monetary and services provided) who then pushed through approval of Google’s acquisition of DoubleClick in 2007 that never should have been rubber stamped.
Unless Apple is somehow forced to divorce itself from Alphabets no-work-required billion of dollars to make Google the default search engine across Apple devices, Apple isn’t going to do it.
While we wish Apple wouldn’t take Google’s money because the monopolized online Search Engine + Digital Ad Network that exists today (and has for years) is bad for everyone not named Alphabet Inc., Apple certainly has the right to monetize Safari’s default search engine – until they don’t. With both companies so large, it may be — in fact, is very likely — that the deal stifles competition in the search engine field. Antitrust remedies are called for in such cases. – MacDailyNews, September 11, 2023
Again, Google is a massive problem that simply must be addressed. There is one “Big Tech” company that is really stifling competition and for which antitrust remedies are in order: Alphabet (Google). — MacDailyNews, October 20, 2020
When one search engine has 86% share of the worldwide market (and Google basically isn’t even used in China), there is far, far, far too much power concentrated in one company. The whole concept of the World Wide Web is destroyed when a sole gatekeeper basically controls what gets seen, read, and heard. It’s not open, it’s completely closed and controlled.
Publishers who want to be read, for example, spend an inordinate amount of time making sure they follow Google’s dictates, nebulously sussed from Google’s secret algorithm, formatting their sites, even writing their articles a certain way, including certain words they might not choose if allowed to write freely, simply to please Google’s algorithm…
Hopefully, lawmakers can come together to figure out a way to do something to remedy the horribly uncompetitive situation in internet search. Google is, and has been for years, a perfect example of why antitrust laws exist. — MacDailyNews, July 29, 2020
With this unprecedented power, platforms have the ability to redirect into their pockets the advertising dollars that once went to newspapers and magazines. No one company should have the power to pick and choose which content reaches consumers and which doesn’t. — MacDailyNews, November 9, 2017
Imagine if your livelihood depended on one company that had not only monopolized web search (and, thereby, basically controlled how new customers find you), but also controlled the bulk of online advertising dollars which funded your business and which they could pull, simply threaten to pull, or reduce rates at any time? Now also imagine if you believe this monopolist basically stole the product of another company that is the very subject of your business? How much would you criticize the monopolist thief’s business practices?
You might guess that it would be a tough road to walk. (We’re only imagining, of course!)
That would be a good example of why monopolies are bad for everyone.
The U.S. government has utterly failed to police Google. Because the people with the power to do so currently are corrupt. Follow the money. Hopefully, the European Union will help to correct the situation.
In the meantime, stop using Google search and Google products wherever possible. Monopolies are bad for everyone. — MacDailyNews, July 14, 2016
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