Apple is preparing to make its big artificial-intelligence announcement via a canned video presentation at the opening of WWDC24 on June 10th. And Microsoft-backed ChatGPT-developer OpenAI is going to help Apple’s marketing department make a splash.
“WWDC announcements are likely to drive iPhone units with a higher ASP [average selling price] at some point soon—and likely to secure Apple’s high-margin services revenue growth for a long time,” wrote Melius Research analyst Ben Reitzes in a research note on Monday.
Reitzes wrote that on top of a new Siri, Apple’s AI integration will likely include innovations in photos and video, while demanding increased storage and prompting a switch to higher-end iPhones for better processing.
Reitzes reiterated a Buy rating and $227 target price on Apple stock.
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MacDailyNews Take: The pressure is on Apple’s marketing team to really hit one out of the park when it comes to this year’s AI announcements, making Apple look like an AI innovator.
Apple was caught flat-footed, due to a lack of vision on the part of leadership… So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards.
Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [Google, OpenAI, Baidu, etc.]. – MacDailyNews, April 1, 2024
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