Apple CEO and other top company executives were “probably relieved when former President Donald Trump won reelection this month,” Mark Gurman reports for Bloomberg News.
Mark Gurman for Bloomberg News:
For all their progressive values, Apple Inc.’s top management was probably relieved when former President Donald Trump won reelection this month.
Trump’s policies and rhetoric may clash with Apple’s public positions (on the importance of reducing emissions, for instance), but the company has had an antagonistic relationship with the Biden administration. Apple was sued by the Justice Department in an antitrust case that might drag on for years, and mounting regulatory scrutiny around the world is threatening its operations.
The current White House also didn’t step in to resolve a patent dispute that forced Apple to stop selling watches with a blood-oxygen feature. Chief Executive Officer Tim Cook may be looking forward to having an administration that’s friendlier to his interests…
The CEO has a good chance of getting tariff relief from Trump, and he could leverage their relationship to address some of Apple’s other challenges. When Trump was in office from 2017 to 2021, Cook was almost a White House fixture, meeting frequently with the president. Over the last four years, in contrast, Cook and the Biden administration have rarely interacted.
Cook also may seek help dealing with the European Union, which is looking to rein in the App Store. In fact, Trump said that Cook called to vent about the EU weeks before the election. It’s possible that Trump could impose retaliatory policies that might get Europe to ease its attack on US companies.
Apple’s Tim Cook May Have Sighed Relief on a Trump Win – Bloomberg News
MacDailyNews Note: On November 6th, Apple CEO Tim Cook congratulated President Trump on his resounding victory thusly:
Congratulations President Trump on your victory! We look forward to engaging with you and your administration to help make sure the United States continues to lead with and be fueled by ingenuity, innovation, and creativity.
— Tim Cook (@tim_cook) November 6, 2024
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