Apple Pay is now the fifth most widely available online payment option as more shoppers ditch traditional checkout forms for faster, mobile-first alternatives.Apple Pay on iPhoneA May 2025 study by
Apple Pay is now the fifth most widely available online payment option as more shoppers ditch traditional checkout forms for faster, mobile-first alternatives.

Apple Pay on iPhone displaying a digital card with a checkmark, on a blue background featuring the Apple Pay logo.
Apple Pay on iPhone

A May 2025 study by Merchant Machine found Apple Pay is available on 5.25% of websites globally. That puts it just behind American Express and ahead of Shopify Pay, Google Pay, and Stripe.

PayPal remains the clear leader, appearing on more than a quarter of websites at 26.24%.


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