06.17.2025
Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the upcoming Apple Original Film "F1 The Movie." The
The unexpected appearance followed a packed panel discussion featuring "Severance" cast members Adam Scott, Patricia Arquette, and Britt Lower to chat about their work on the hit Apple TV+ show.
Pitt greeted the crowd and said he was excited for fans to see the movie, calling the high-octane thriller the "most visceral racing film ever made." Meanwhile, Cook was keen to tout the film's authenticity and spoke about how Apple's iPhone camera technology used to capture the immersive in-car footage. "It was important for us to be authentic to the sport and really capture that immersive feeling of being in the car," Cook told attendees.
Apple's engineering team developed a custom camera module using iPhone components specifically for mounting on Formula 1 cars during actual races. The module resembles a standard broadcast camera but contains an iPhone sensor and A-series chip. It was designed to withstand extreme speeds and conditions while capturing footage in Apple's ProRes format. Wired has an in-depth look at the engineering challenges behind the approach that's well worth a read.
Directed by Joseph Kosinski and produced by Jerry Bruckheimer alongside F1 legend Lewis Hamilton, the film stars Pitt as a veteran driver attempting a classic comeback. "F1 The Movie" opens globally in theaters and IMAX on June 27. Apple has also released a unique haptic trailer over on the TV app that uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action – be sure to give it a watch.
This article, "Apple CEO and Brad Pitt Promote 'F1 The Movie' at Fifth Avenue Store" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple Introduces Apple Wa…
09.13.2023
The Apple Watch Ultra was originally introduced last year, and today, Apple is updating the Ultra for the… The post Apple Introduces Apple Watch Ultra 2 appeared first on Appleosophy.
Citi initiates Apple cove…
06.30.2023
Citi Research analyst Atif Malik late Thursday initiated coverage of Apple stock with a “Buy” rating and a $240 price target. Emily Bary for MarketWatch: “We believe the Street is
British watchdog shuts do…
08.21.2024
Britain’s competition regulator has temporarily halted its probes into Apple and Alphabet subsidiary Google’s app stores, pending the implementation of new digital market regulations. Both companies have faced global scrutiny
Apple’s ‘Behi…
03.26.2025
Apple today shared a new "Behind the Mac" video that's focused on hit Apple TV+ show Severance, demonstrating how Macs were used for editing the series. The 11-minute video is
Apple updates iOS 17.6.1 …
08.19.2024
iOS 17.6.1 Apple has released a series of operating system updates. Notably, iOS 17.6.1 and iPadOS 17.6.1 have been reissued with new build numbers. These updates join the newly released
Google’s Pixel AI I…
08.22.2024
Google last week introduced the Pixel 9 smartphone lineup, with a selection of new devices that are focused on AI. All of the Pixel 9 phones support Gemini AI, and
UK antitrust regulators a…
05.03.2023
The UK antitrust case against Apple's control over the mobile browser market has been dismissed for a second time after an appeal tribunal upheld its original decision on the matter.Cloud
Apple’s iPhone shipments …
05.14.2025
Apple’s iPhone 16 Pro Shipments of foreign-branded cellphones in China, which is mostly attributable to Apple’s iPhones, fell 49.6% year-over-year in March, according to data from the government-affiliated China Academy
