Apple has kept the iPhone Pro at $999 since 2017—through tariffs, inflation, and supply chain chaos. But with the iPhone 17 lineup, that streak might finally end. In this video,

Apple has kept the iPhone Pro at $999 since 2017—through tariffs, inflation, and supply chain chaos. But with the iPhone 17 lineup, that streak might finally end. In this video, I break down the full price history of the iPhone, why Apple managed to hold steady for so long, and what the new prices could look like for the iPhone 17, 17 Air, Pro, and Pro Max. Spoiler: some increases make sense, others… not so much.

📊 From the original $599 iPhone in 2007 to today’s Pro models
📱 iPhone 17 Base stays at $799, with big upgrades
✨ The all-new iPhone 17 Air at $949 — Apple’s slimmest iPhone ever
🚀 iPhone 17 Pro & Pro Max get $50 bumps, but with more storage
💡 Are these price hikes justified? Let’s break it down.

Apple Watch Series 10: https://amzn.to/41sEbia ( $329 normally $429)
Apple Watch Ultra: https://amzn.to/4na9uXC ($779)
M4 MacBook Pro – https://amzn.to/4lLXcU5 ($1299 normally $1599)
M4 Macbook Air – https://amzn.to/4mYHq9n ($799 normally $999)
M4 iPad Pro – https://amzn.to/4fPgMgV ($897 normally $999)
M3 iPad Air – https://amzn.to/45xouc5 ($535 normally $599)

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📦 Other tech I like:
The $2 Airtag: https://9to5toys.com/2024/11/25/heres-how-to-get-an-airtag-for-just-2/
iMac mini m4: https://amzn.to/3B5Kleg ($529, Normally $599)
M2 MacBook Air: https://amzn.to/3VcDlTq ($749, normally $999)
M3 Macbook Air: https://amzn.to/3ZcWrtX ($844, normally $1099)
M4 MacBook Pro 14: https://amzn.to/3B1CjD6 ($1749, Normally $1999)
iPad 10th Gen: https://amzn.to/49bKkC6 ($259, Normally $349)
iPad mini 7th Gen: https://amzn.to/3ZrPVkd ($459, Normally $499)
iPad Air 11: https://amzn.to/415W6vP ($499, $599)
Apple Pencil:
Apple Watch SE: https://amzn.to/4idQDJc ($149, Normally $249)
Series 10: https://amzn.to/3CQ3ZLM ($359, Normally $429)
AW Ultra Ocean: https://amzn.to/3ZqPbvM ($719, Normally $800)
AirPods Pro: https://amzn.to/4i7na3H ($153, Normally $249)
AirTags: https://amzn.to/3Z9RpP0 ($72, Normally $99)

⏱ Timestamps:
00:00 – Apple’s $999 streak since 2017
01:15 – A quick look at iPhone price history
02:13 – iPhone 17 base model (still $799)
03:01 – The brand-new iPhone 17 Air ($949)
03:42 – iPhone 17 Pro & Pro Max ($1,150/$1,250)
05:12 – Are these price hikes justified?
06:54 – Final thoughts & September 9th event preview


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