OpenAI today added a new shopping research feature to ChatGPT, which is meant to help you find the right products for everything from simple household products to gifts.

You can tell ChatGPT what you’re looking for, and shopping research will build a guide to help you make decisions on what to purchase. OpenAI says that it will ask smart clarifying questions, research deeply across the internet, review quality sources, and use context from prior conversations to build a personalized buyer’s guide that’s up-to-date.

It is built to perform particularly well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor. The research feature includes comparisons, constraints, tradeoffs, and more for product selections.

ChatGPT will suggest shopping research automatically when you ask it a shopping-related question, but you can also select “shopping research” from the “+” menu. When a research session has begun, ChatGPT will open a visual interface where you can share feedback to guide the research, providing feedback on what you’re interested in.

You’ll need to click through to a retailer’s site to make a purchase, but eventually, ChatGPT will be able to make automatic purchases through ChatGPT when shopping from merchants that are part of Instant Checkout.

Shopping research is rolling out for logged-in ChatGPT users on Free, Go, Plus, and Pro plans, and to simplify holiday shopping, OpenAI is making “nearly unlimited usage” available.

This article, "ChatGPT Adds AI Shopping Research Feature for Holiday Gift Finding" first appeared on MacRumors.com

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