02.09.2026
It's not quite what an Apple Car would have been on the outside, but the forthcoming Ferrari Luce looks a lot like it on the inside — and rather like
The Jony Ive-designed dashboard in the Ferrari Luce — image credit: Ferrari
As soon as Jony Ive left Apple in 2019 to form his LoveFrom company with Marc Newson, the two were contacted by Ferrari. It then took until 2021 before a formal deal was struck, but now the results of that partnership are being unveiled with the Ferrari Luce.
According to Engadget, It's still only a partial reveal ahead of the car's full launch that's expected in May. But while no details of pricing or availability have been announced yet, Jony Ive has been showing off the car interior he designed — and talking about the problems.
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